4 Best Free Website Traffic Checkers & Spy On Your Competitor

website traffic data

Checking your site’s traffic or competitors will reveal how effective your search engine optimization, social media, and other methods of attracting visitors are. You can also learn about your market and the things you can do to get more visitors by observing the traffic patterns of your competitors. 

Website traffic checker provides access to data usually hidden from public view, allowing for more informed decisions about how to promote your online presence. This article will discuss some of the best website traffic checkers you can use to monitor your website health compared to your competitors.

What is website traffic?

Website traffic is the number of visitors who access a website. It is determined by the total number of visitors, page views, and clicks. Sessions, often known as visits, are the common unit of measurement for website traffic analysis systems like Google Analytics. Email paid ads, organic reach, social media, and direct traffic are the main types of traffic that any website receives.

You can use free tools like Google Analytics to monitor your website’s traffic, but you’ll need to pay for a service to see how many people visit other people’s blogs. So we decided to provide you free website traffic checker and other metrics, so you don’t have to spend money on paid software.

Why should you use a website traffic checker?

When you utilize a program like a website traffic checker, you can learn a lot about how people interact with your competitor’s site. This is done by comparing and contrasting data from many sources, including looking at the most searched-for terms, the most visited pages in your niche, the average time spent on a page, the geographic location of your audience, and more.

Insights gained from this can help you make adjustments to your site that will have the greatest impact on its ability to generate revenue.

Why should you regularly monitor website traffic?

With frequent website analysis, you can see how your updates to the site are faring over time, both positively and negatively, compared to your competitors. Monitoring your own traffic data helps who is going to your site, but you still need to measure your results to others so you can grow even more.

What insights does the website traffic checker give?

The website traffic checker tool gives you valuable information in an easy-to-understand format about a wide range of factors critical to creating and maintaining a successful website, such as the top ten-page ranks, the most popular keywords, how many people visit each month, and the location of the visitors.

Important metrics in checking website traffic

Here are a few crucial metrics to check to gauge a website’s popularity, including yours.

Organic search traffic

When analyzing your rivals’ traffic, pay special attention to the organic search traffic they receive, as this type of traffic converts better than any other.

Number of unique visitors

You should pay close attention to the number of unique visitors while analyzing website traffic. Individual users of a website are referred to as Unique Visitors.

Top-performing pages

Finding the best-performing pages on a website requires looking at metrics like backlinks, social shares, and traffic volumes. This will help you determine what material is popular in your field.

Organic keywords

Knowing what keywords your competitors rank well for can help determine how they structure their SEO strategy versus yours. Also, it can help you find new keywords to focus on in your content strategy.

Other sources of traffic

Search engines, referrals, social media, and other channels are just some of the many sources of traffic that may be gleaned from a website’s analytics.

Bounce rate

The percentage of sessions in which the user loads the page and then leaves without taking any further action is known as the bounce rate, and it is a crucial metric.

Dwell time

The amount of time someone stays on a page from the search results before clicking back to the search engine results pages (SERPs) is measured by a “dwell time” metric.


In reality, the number of backlinks your competitors have shouldn’t discourage you but trying to reverse engineer their link-building strategy can also help you find ways not to work harder but smarter. If your competitors have acquired links from these sources, it might be easier for you to also reach out to them.

What software to check website traffic (including competitors)

Checking traffic is easy with the number of sources available, free and for a price. Most professionals double-check estimated traffic to rival websites using a few different services. Experimenting with a few different tools is ideal for getting the most out of a website’s statistics. Here are some tools and software you might want to try to analyze your website traffic and competitors.

1. SEMRush

SEMRush is a comprehensive platform for monitoring traffic and researching the competition. It’s the top software for tracking and analyzing website visitors. To see how much traffic a rival receives, input their URL and see the breakdown yourself.

You’ll be able to find comprehensive reports on their traffic analytics, detailing things like the most popular pages on their site and the regions from which they receive the most visitors.

Moreover, SEMRush allows you to view data on how many people visit the site each month, how that number changes over time, where that number comes from geographically, which keywords are most successful in bringing visitors, and much more.


  • With traffic analytics subtabs showing unique visitors, total visits, average visit length, page views, and bounce rate

2. Ubersuggest

Ubersuggest provides valuable website traffic data and is available for free and at a cost. The interface is simple and intuitive, making it ideal for first-timers. It’s easy to use even if you’ve never done any keyword research or traffic analysis. You have to input the website URL and click ‘Search.’ From then, you’ll know the website metrics of your chosen website.

You may find out how many organic keywords the site ranks for, how much monthly organic traffic you get, the site’s domain authority, and how many backlinks you have by visiting the “Traffic Overview” page.

The traffic report can be drilled down into further detail. Expanding the ‘Top Pages’ results may show individual pages and their projected monthly traffic.


  • Includes estimated backlink count, Facebook likes, and pins
  • Shows information on competitors, including website traffic over time, popular search terms, and site pages

3. SimilarWeb

SimilarWeb is one of the best methods to analyze the data of competitors. You won’t find a more comprehensive tool than SimilarWeb if all you want to do is see how many people visit a particular website. It has standard metrics like unique visitors. You’ll also get a detailed description of the site’s audience and traffic strategy (five on the paid plan). Therefore,

The free tool analyzes a website’s traffic, including the number of visitors, how long they stayed on the site, how engaged they were, and where most of their traffic was coming from. You’ll need a paid subscription to access additional data on the social media platforms, advertising channels, and search terms most responsible for a website’s traffic.


  • Allows comparison of up to two URLs at once
  • Can monitor site’s traffic for up to three previous months
  • Average duration, bounce rate, and page per visit

4. SERanking

SERanking is an all-in-one SEO tool that allows customers to study keywords, track ranks, and analyze global website traffic.

Their free traffic checker does provide more free data compared to others mentioned here.

When you search for a website, you’ll get a fast snapshot of the site’s total organic and paid traffic every month and the total number of keywords for which the site ranks.

SERanking also includes a summary of all the website’s ranking keywords, a breakdown of its primary organic and paid rivals and a breakdown of its top-performing pages.


  • Breakdown based on different countries
  • More free data to analyze your competitors compared to other tools mentioned.


You are missing out on many opportunities if you aren’t monitoring the actual performance of your competitor’s website. You can learn a lot about the domain’s health from the numbers showing how often visitors access the site. Experts in digital marketing constantly sift through reams of raw data to better target promotions, tweak website page content, and promote their clients’ businesses online.  


jay kang

Jay Kang, entrepreneur and SEO expert, is the driving force behind innovative platforms like linkilo.co and seorankserp.com. His latest creation, ProductReview.Tools, provides affiliate marketers with a powerful WordPress plugin for crafting high-converting reviews. Committed to empowering marketers, Jay continues to make a positive impact in the digital marketing space.

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