What is Crosslinking in SEO?


Are you looking to boost your website’s visibility and improve its rankings in search engine results? If so, then cross-linking is an important skill to learn. In this blog post, we’ll show you how to cross-link correctly and discuss why it can benefit your website.

What is cross-linking?

“Cross-linking” is a connection made between two different websites. Cross-linking strategies aim to boost traffic to a specific page using search engine optimization (SEO) terms.

Crosslinking is more than just connecting two web pages; it involves creating relationships between the content of the web pages, providing additional context, and helping create a more cohesive experience for the user.

It can improve website visibility, user experience, and usability and increase search engine rankings. With the right implementation, crosslinking can be a valuable asset to any website.

Three types of cross-linking

The three types of cross-links vary according to where the links come from.

1. Natural cross-links

From the term itself, natural cross-link occurs when one website’s editor voluntarily links to another. It happens when a content editor incorporates a link to another site into their text.

2. Private cross-links

Pages are linked from a website’s owner’s network of websites, also known as the owner’s “private blog network,” or PBN. A PBN’s sole purpose is to increase the authority of one central website through search engine rankings, which is why they link to their other network of websites.

3. Outreach cross-links

When you go out to other website owners and politely request a link placement on their site, you’ve produced what is known as “Outreach Cross Links.” You can pay to have your link included in an existing piece of content on the site, or you can write a guest post.

Reasons why you should cross-link websites

The following are why you should use cross-linking for your website’s content.

It raises the number of incoming links

The most significant advantage of cross-linking is that it boosts a website’s total number of incoming links. The greater the number of links to a page, the higher it will appear in search results.

There is a direct correlation between your site’s popularity and the number of external links.

Increase the authority of your page

Increasing a page’s Page Authority through internal links can improve its search engine rankings. Moz devised a method to foretell a page’s performance in search engine results page (SERP) called Page Authority (PA); higher PA scores indicate a greater capacity to rank, with scores ranging from 1 to 100.

When calculating a page’s PA score, Page Authority also factors in the page’s Domain Authority. In addition, “if other major websites connect to the page, known as Pagerank, that has proven to be a good clue that the material is well trusted,” as stated by Google.

It increases PageRank and TrustRank on websites

Domain Authority (DA) ranks from Moz’s search algorithm from 1 to 100; a higher score indicates a stronger capacity to rank.

While several factors go towards determining a site’s DA, the number of root domains that link to it is by far the most crucial. Hence, a site’s Domain Authority increases, and its ability to rank for more keywords improves the more websites connect to it.

It raises a page’s search engine rankings

To improve your search engine rankings overall, it is recommended that you use a cross-linking strategy. According to Search Engine Land, the other two elements were links and content, with RankBrain (a machine learning-based search engine algorithm) being the most important.

It boosts traffic from other sources

One of the many advantages of SEO cross-linking is its boost in referral traffic. There is a chance that you could gain new readers if you allowed other websites to link to your content. In addition to search engine traffic, this can help you gain more visitors from other sources.

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How to do cross-linking properly

Here are the steps to cross-linking effectively.

Find information about any topic related to the web

Cross-linking allows two websites to connect by simply copying a link from one and pasting it into an appropriate page on the other website. Since SEO relies heavily on topic relevancy, this step is crucial.

Select long-tail keywords

People searching for something related to your business online are more likely to use a phrase like “long tail keyword” than a generic term. Long-tail keywords have less competition than their short-tail counterparts because they are more precise; for instance, “SEO services for plumbers in Florida” is a long-tail keyword because it is more specific than “SEO services.”

Link to your site’s most viewed pages

Connect your most popular or most viewed page to your offer page. You can boost the search engine rankings of your less popular pages by redirecting traffic from your most popular pages to them.

Always include relevant keywords in your anchor text

Optimizing anchor texts is an important part of cross-linking. An anchor text is clickable text within a link that provides information about the destination page for users and search engines.

It should be keyword-relevant and match what the linked page is about so that visitors have an idea of what they can expect from clicking it. Keep your links relevant, as linking to irrelevant pages will confuse users and hurt your SEO in the long run.

You can check your current link profile using a tool such as Ahrefs backlink checker to identify any problems with anchor texts used in existing links. Use short, keyword-rich anchor texts as often as possible when creating new links, and avoid over-optimizing them, as Google may penalize you for it.

Additionally, ensure that each page you are linking has quality content that adds value to readers, making them more likely to click through or share it with others!

Using Nofollow links

Cross-linking between sites may be seen as a link scheme, which can be penalized by search engines. To avoid this, you can use the nofollow attribute to flag links between sites so they do not count toward your website’s link graph.

Nofollow is an HTML attribute that tells search engine crawlers not to follow a particular link. The hyperlink still exists, and readers can click on it, but search engine algorithms ignore it when indexing websites and ranking pages.

Google introduced the nofollow attribute in 2005 as a way for publishers to address comment spam. Since then, it has become a useful tool for web admins who want to cross-promote their websites without risking getting penalized by search engines.

Unlike do-follow links, which pass on “link juice” from one page to another, nofollowed links have a “nofollow” attribute in their HTML tag, telling crawlers not to follow the link. This means that readers can still access the other site, but Google won’t count those links towards its algorithm when ranking pages.

Using nofollow helps keep your website safe from potential penalties due to possible link schemes while allowing you to promote your content across multiple sites easily and conveniently.

Apply the strategies mentioned

To test the effectiveness of these strategies, begin by focusing on only one keyword phrase and one downloadable offer. When trying to rank highly in search engines, many companies make the common mistake of using too many keywords, which can lead to penalties from Google and other search engines.

Maintain coherence and concentrate on pointing to a single page at a time. Stay on top of your metrics to gauge your progress, but don’t go overboard. Your website needs to be user-friendly, not simply for search engines.

Reasons why you should not do websites, crosslinking

If there are dos in crosslinking, there are also don’ts. Remember these practices that you should avoid.

Creating related and duplicate crosslinks

The formation of a cross-linking ring, where one website links to another, which links to a third, and so on, is a typical scenario. Each website links to a single hub site to boost its domain authority and keyword rankings. The issue with interlinked rings is that it is against Google’s webmaster standards.

Moreover, the digital trail left by these link rings makes them extremely visible. Hence, making a network of interconnected, duplicate websites is a terrible SEO strategy that might block your sites.

Hosting most sites on the same IP addresses

To cross-link for SEO without getting banned, you must use VPS or a different web host for each domain name. Your IP, DNS, and email addresses will all look like they come from different people if you spread your domains among many IPs, DNS servers, and SOA record email addresses.

It’s not hard to figure out that a corporation is behind several websites if they’re all using the same server or IP address. Google can deindex all your sites if it finds out you’re using cross-linking for SEO.

Overloading each page with links to other pages

If you have more than one website, you may feel compelled to increase the number of inbound links between them. This is the most prevalent black SEO strategy used by respectable site owners, and it’s among the most commonly used overall. This approach, though, could potentially backfire.

This is especially important to remember if you own both sites, as doing so may leave a digital SEO footprint. Cross-linking between related pages on both ends is fine, but don’t go crazy.

Using too many cross-links

If you own multiple websites, you may be motivated to link from one to the next as often as possible. This is among the most commonly employed black SEO strategies and is by far the most common among legitimate site owners. However, this method has the potential to backfire.

This is especially true if you own both websites, as it has the potential to leave a digital SEO trace. You can safely cross-link a few times across various (and relevant) pages on each side, but don’t go overboard with the practice.

Making unnatural crosslinks

A good cross-link will naturally fit in with the surrounding text. If you can note an area within the content to add the cross-link using your target term, you should construct a new phrase or paragraph to guarantee that the link is inserted in a relevant context.


Cross-linking for Search engine optimization (SEO) is a powerful method of boosting both the domain authority of your site and the page authority of individual pages. One technique to ensure that your pages receive the ranks to which they are entitled is cross-linking since inbound links are considered a ranking factor.

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jay kang

Jay Kang, entrepreneur and SEO expert, is the driving force behind innovative platforms like linkilo.co and seorankserp.com. His latest creation, ProductReview.Tools, provides affiliate marketers with a powerful WordPress plugin for crafting high-converting reviews. Committed to empowering marketers, Jay continues to make a positive impact in the digital marketing space.

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