Blog frequency is one of the most difficult things to get right with content marketing. Too much, and readers will stop coming back to your site the because they’ll assume you’ve nothing new to say — too little, and you won’t be able to build up enough of a following to have any impact.
We set out this post to clarify how many blog posts are the ideal posting frequency for your brand. Your audience, content, and channel all play a role in determining how often you should post content.
This article will look at what top brands do with their blog posts, how frequently they post on average, and what type of content works best for them and other companies in similar industries.
Is posting blogs worth it?
You may have seen that many business owners start blogs but abandon them after a few uninspired posts. Without an immediate return on investment, many business owners quit too soon.
You shouldn’t put yourself in that position. Blogging and content marketing, in general, take time to see results. The effects won’t be noticeable in a matter of days or weeks. You need to keep at it.
Moreover, it’s important to consider the advantages of blogging and how often you post to your blog before diving into the question of how often you should do so.
Statistics on why you should blog
As a general rule, more regular blogging equals more visitors.
- There is a tipping point of around 11+ posts per month, wherein traffic to your site increases noticeably from both B2B and B2C audiences.
- The more content you have on your blog, the more visitors and potential customers you will attract.
- Set a schedule for posting that coincides with your content objectives. Think about the tools at your disposal for developing content.
- To impress your readers with timely, pertinent information, you should hire experienced blog writers. This is content creation on demand, and it takes no effort on your part.
Reasons for posting and how often you should post for each type
The two main blogging goals are boosting organic traffic and raising brand awareness. Each type has different posting schedules.
To boost organic traffic
- Optimize as much material as possible before publishing it to increase your site’s organic traffic.
- Small blogs should have new content once every 3–4 days.
- For larger blogs, a mix of fresh and updated content should be posted four to five times a week.
To raise brand awareness
- Make sure your material is varied and informative.
- For small blogs, you should post once or twice a week.
- Medium to large blogs: three to four times a week, with a mix of fresh and updated content.
If you put in the time to prepare ahead, you might be surprised at how many blogs you end up writing. Smaller sites emphasizing organic traffic should prioritize blogging if they want to increase clicks. Thus we set the target frequency at three to four times per week.
Factors to consider in deciding how often you should post blogs
How often you update your blog is a variable that your goals for the site should determine. Let’s take a look at the fundamentals of how frequently you should blog depending on your goals
The traffic of businesses with 26-200 employees who post more than 11 blogs each month is roughly double that of companies who produce just one.
Companies with 10 or fewer workers saw a significant increase in monthly website traffic when publishing 11 or more blogs compared to less frequent publishers. Bloggers who posted 11+ times a month received nearly three times as much traffic as those who posted just once a month and twice as much as those who posted just 2-5 times a month.
Again, 11 proved to be the golden number for businesses with 11 to 25 workers and those with 200 or more employees. More than tripling the traffic of those who only blogged once a month occurred when they increased their monthly post count to above eleven.
Data and statistics
An important part of any content marketing strategy is the schedule for blog updates. You could assume that picking a random number will do the trick. In reality, there’s more nuance to blogging frequency than that.
It’s always best to start with facts to determine how blogging frequency affects its effectiveness. HubSpot recently investigated this subject, which analyzed blog data from over 13,500 businesses.
Their findings about the correlation between link frequency and increased traffic and leads are rather evident. They found that businesses that blogged 16 times or more per month had an increase in website traffic of over threefold compared to those that posted less than four times per month.
However, the study also considers disparities between business-to-business and business-to-consumer enterprises and the company’s size.
To effectively communicate with someone, you must have a clear mental image of who you are writing for. If you want this to succeed, you need to document the attributes of your ideal customer and distribute that information throughout your organization. Get organized first, and then focus on producing the content that would appeal to your ideal customer.
- Who are you writing for?
- What does your audience what?
- Are you looking into appropriate industry and topic-specific keywords and phrases?
- Do you understand the buyer’s journey of your ideal customer? Discover more about the buyer’s journey and content creation here.
- Is there a strategy in place for developing content that addresses the needs of your buyer personas as they move through the purchasing process?
Many prominent bloggers conduct a short blog survey or poll to gauge how frequently their readers want to hear from them. This will only be effective after your site has been up for a while, but it can be very informative!
What to consider before publishing blogs
Before you hit that publish buttons, make sure that the following are double-checked:
Subpar writing will only garner subpar interest. Make sure the content you provide is of the greatest quality. You should never put your name on something you wouldn’t want the world to know was written by you. You should not release something to the public if it does not meet your quality requirements.
Content’s effectiveness in boosting organic traffic
You should update your website and content frequently to increase views and clicks. The specifics of that timetable are entirely up to you.
It might be challenging for a tiny blog with a limited staff to develop ideas for, write, and market a new post every day. Preparation is key in this situation. Schedule time to outline blog posts when organizing your next product launch campaign.
Time can be saved by outlining and organizing the content with a content brief before writing begins. Focusing on informative material makes sense to maximize your output; focusing means in practice will vary from blog to blog. Still, some examples include roundups of campaigns, lists of resources, and how-tos within a specific industry.
The content’s ability to draw attention to your brand
Increasing your company’s visibility lets you educate your demographic. Offering branded infographics or data related to your sector is a great strategy to gain loyal customers.
Distributing your content across multiple platforms is key to successful brand development. Consider how you may use your blog entries to draw attention to and establish your brand.
These updates don’t need to be made as regularly as a traffic-building strategy requires, as your priority will be developing a distinctive voice for your business. In contrast, smaller organizations should try to schedule them once a week at the most.
An “Employee of the month” piece honoring your staff, a report on a recent company outing, or a values-explaining infographic are just a few examples of the wide range of content options.
Varying posting frequencies
By trying out different frequencies, you may determine what kind of blogging schedule you and your audience prefer.
As an illustration, Neil Patel, who usually blogs once a week, decided to test what would happen if he posted twice a week. His monthly visitors increased from approximately 46,000 to nearly 60,000 after a short while and from 46,000 to over 100,000 in just under a year.
Then you may monitor your website’s traffic from within the WordPress administration area. Information about the optimal publishing time of day can also be obtained.
The benefits and disadvantages of posting one blog daily
There are some advantages and disadvantages of posting a blog every day. Depending on your goals, the advantages could outweigh the disadvantages, and vice-versa.
Benefits of posting daily
Getting in the habit of posting regularly has many advantages.
It establishes authority in your industry.
If you want to establish yourself as an industry leader with your blog, you must post more frequently than once per week or month. If your site covers breaking news in an active niche, posting once daily is a fair frequency for updates.
It develops a habit for your readers to check your site regularly
Also, if you want to keep your readers interested and involved, publishing frequently is a must. They will be more likely to make your site a daily habit if you update it regularly with new information.
It boosts search rankings
Blogs are important for SEO. Search engines will boost your blog’s popularity if you update it frequently. Since a single highly-ranked post can generate as much, if not more, traffic as multiple lower-ranked ones, we may be oversimplifying things here. But more material usually means more visitors.
And when it comes to posting frequently, it takes time for search engines to crawl, index, and rank you for your blogs, so the more you do, the more odds that each content develops, and as time goes by, you reap the compounding interest of posting frequently.
It directs traffic from social media
If social media is a big source of traffic for your blog, you should frequently update (at least once per day). This way, there will always be a plethora of material for people to post online.
Disadvantages of posting daily
Meanwhile, there are also disadvantages to posting daily.
It can be exhausting
You might exhaust yourself if you post every day. As time passes, you’ll start to hate the daily ritual of sitting down to write on your blog. When you factor in the demands of your personal and family life, it’s easy to see how you could become overwhelmed.
Your post quality may suffer
Sometimes the topic or tone of your blog isn’t suited to a daily posting schedule, and as a result, the quality of your posts suffers. Because of this, a lot of people stop reading it. If you put up a lot of information, it will be challenging to maintain it fresh and relevant.
Also, it can make your previously published articles more difficult to locate. Even if the content of your blog’s subsequent pages is superior to that of the first, very few readers will bother to click through to them.
How to improve your daily posting routine
If you plan on maintaining a daily schedule of blog updates, here are some tips that might help you.
- Mastering the art of speed writing is a must. You can’t keep up with a daily routine if it takes several hours to create a blog post.
- Look at the daily-update popular blogs in your niche to see what they are doing right. Then, model your essay after theirs, taking cues not from the content but the overall outline.
- You may keep your viewers interested by posting different forms of content such as videos, photo essays, listicles, etc. When it comes to blogging, not all post formats are created equal.
- The success of your blog depends on your ability to keep your readers interested in what you have to say. Therefore, it’s important that your chosen topic or approach to blogging has enough material to draw on. If that’s not the case, maybe you could post less frequently or try writing about something else.
Frequently asked questions
Is sticking to a blogging schedule necessary?
Due to the sheer volume of information available online today, it can be challenging to keep up with everything that piques one’s interest. In reality, a blog’s excessive frequency of updates is the primary reason we decide to stop receiving its posts. In fact, several renowned bloggers have reduced the frequency of their posts in recent months.
You don’t need to stick to a strict blogging schedule to maintain a loyal following, so long as you provide your readers with content, they’ll find interesting and informative. You won’t have time to go into great detail if you post once or once a month. More links and shares might be expected from postings that are lengthier.
How will I get better traffic with lesser post frequency
Even if you post less frequently, it does not have to compromise your traffic. Here are some ways you can do that:
- Try posting lengthier pieces, such as those that are a thousand words or more.
- Invest your time and energy in making posts that will be useful for years to come (evergreen content).
- You can still obtain as much traffic as you need, even with less content, if you take the time to research keywords, optimize content, and market your blog.
How long is an ideal length for a blog post?
Developing a blog promotion strategy involves more than just increasing your post frequency. Make sure you stick to a common word count and be consistent with it.
If you find that most of your blog readers like bite-sized chunks of information, then shorter blog entries will be the most beneficial.
The rule of thumb is: to set a minimum and maximum word count for each blog article and always use the minimum. For instance, do not give a 500-word count at the start and then have a 300-word count the following day. It will lessen the reader’s trust in your site.
What is a realistic posting schedule?
Settle a blog-posting schedule that suits your needs. Consider how much time you spend on your online business each week. Compared to other activities, how much time do you spend developing online courses, responding to emails, and so on?
To avoid exhaustion, you should limit your blogging time. Make sure you schedule time for your family and friends.
Is there an ideal posting schedule?
According to Moz, who undoubtedly has a great deal of knowledge and experience in the content field, there is no ideal schedule for posting blogs.
The team at Moz believes that much of the evidence favoring increased frequency is deceptive. They argue, essentially, that these other factors are more important than frequency itself:
- Did the increased traffic lead to conversion? Even though lots of people visit your website, they might not be a good fit for your target market and hence never make a purchase.
- Which sectors and industries match the supplied data in terms of volume in terms of traffic, and leads? It’s tough to say whether or not the quantity would have the same correlation if they aren’t in your sector. Generally, data from retail brands will not be useful to a manufacturer.
- Increasing the frequency of blogs can be useful if you want to attract more readers by announcing new promotions or publicizing upcoming events. On the other hand, if your goals are distinct and dependent on factors such as seasonality, it might be prudent to publish less frequently.
- Consistency is more important than frequency. Maintaining a regular readership requires the same regularity in your publication schedule. Readers of your blog will come to anticipate your latest posts.
- There is greater value in making posts that get shared and discussed widely than in simply posting frequently. It’s fine to have 11 posts that each receives around the same number of views. But if you have fewer than eleven blogs and a few of them gain a lot of backlinks, and social media shares, your traffic and leads will improve, not only because you have more blogs.
According to a study by Kissmetrics, the best time to publish a blog post for maximum traffic is on Monday morning around 11 am EST:
According to TrackMaven, the best time of the day to post is between 9.30 AM to 11 AM.
Keeping a blog active over time is just as challenging as getting it started. If you can find a way to consistently create high-quality content on a timetable that allows you to have a healthy life outside of blogging, you can ensure your blog’s longevity for years to come. The best outcomes in terms of traffic and conversions are achieved when content is published twice to four times weekly.