Are you a web designer or content creator who is looking to improve the user experience on your website? Do you have pages that are not connected to any other page or lack an obvious way for visitors to move on?

We’ll take a look at what dead-end pages are and how they can negatively impact user experience.

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What is a dead-end page?

A “dead-end page” is one that, as the name implies, has no connections leading further, thereby producing a “dead end.”

They don’t have breadcrumbs, primary navigation, or links in the header or footer, which results in a dead end. Users of such pages have no other navigation alternatives than returning to their original location or manually entering a new address.

Dead ends on pages signify a poor user experience. They make it harder for visitors to navigate through your material and raise the likelihood that they will leave. However, dead-end pages aren’t that prevalent due to the abundance of templates and easily accessible online creation tools.

What is the purpose of a dead-end page?

A dead-end page serves an important purpose for any website. It creates a sense of completion and finality for visitors. Having a page with no outgoing links lets visitors know they have reached the end of their journey.

Dead-end pages can help businesses control their website’s user flow, allowing them to show customers exactly what they want them to see and direct them to the most important parts of their website.

Dead-end pages can also create a more organized website structure by allowing visitors to easily find the page they are looking for without having to search through links.

It can create an effective first impression by showcasing the most important information or highlights of a website at the beginning of the navigation path.

Additionally, dead-end pages can be used to create an immersive experience by not offering any external distractions. This can be especially effective for e-commerce sites, as it encourages customers to focus solely on making their purchases.

How does a dead-end page affect your website?

Confused businesswoman walk from door in unknown. Frustrated female scared to fall stand at dead end. Challenge and risk. Vector illustration.

Dead-end pages can have a significant impact on your website. They can decrease user experience by making it difficult to navigate the site and find relevant content.

They create frustrating experiences for visitors, as they limit navigation and truncate the journey through your website. This can lead to visitors leaving your website without taking the desired action. It also reduces the chances of visitors converting into customers.

Additionally, they can decrease page views, as users will be more likely to abandon a page if they have no way of finding other pages within your site.

Moreover, dead-end pages can negatively affect your SEO rankings since search engine crawlers cannot find and index the content on these pages. This can lead to decreased visibility in search results, resulting in fewer overall visitors to your website.

Dead-End pages vs. Orphan pages

Dead-end pages and orphan pages are often confused, but there are some differences between the two.

Dead-end pages have no links to any other pages, internal or external, while Orphan pages have no links from other pages. This means that while a dead-end page cannot get to it from any other page, an orphan page can still be accessed if someone knows the URL.

Dead-End pages can affect the user experience by making it difficult for visitors to navigate the website and find the content they are looking for. In contrast, Orphan pages can be easily fixed by creating internal links from other pages.

Understanding dead-end pages and orphan pages can help website owners identify and fix any issues.

The culprits of poorly designed dead-end pages

Poorly designed dead-end pages can be particularly frustrating for visitors to a website. A dead-end page is one that does not have any call to action or navigation options, leaving the user with no clear path forward.

One of the most common culprits of dead-end pages is broken links. Broken links are web pages that can’t be found or accessed by a user for various reasons. This can occur if a page has been moved or deleted or if the URL was changed. Broken links can cause dead ends as they lead to nowhere and can be a real annoyance to users who are trying to navigate your website.

To fix this issue, you should check your site regularly for any broken links and update them accordingly. Additionally, you should also keep an eye out for outdated redirects and be sure to update them if necessary.

No Clear Call to Action

When it comes to dead-end pages, one of the biggest issues is the lack of a clear call to action. Without a call to action, users don’t know what to do next and can easily become frustrated. This lack of guidance could lead to visitors leaving your website without engaging further and may even result in a high bounce rate.

To avoid this, make sure your dead-end pages include a clear call to action that guides visitors to other pages on your website or encourages them to take an action, such as signing up for your newsletter or making a purchase.

By providing users with a clear direction, you can ensure that they continue on their journey and don’t get stuck at a dead end.

No Navigation Options

When users visit error pages, they should be presented with multiple navigation options so they can continue exploring the website and avoid being stuck on the error page. Having no navigation options on a dead-end page can be disorienting, as it leaves users without any clear direction for what to do next.

It’s, therefore, important to include navigational elements on all dead-end pages, such as links back to the homepage or other key pages or a search bar with relevant keywords. This way, users aren’t left stranded and can continue their journey with ease.

Inconsistent Design Elements

Inconsistent design elements can include anything from mismatched colors, fonts, images, and page layouts to a lack of navigation options. This can lead to confusion for users, as they may not be able to tell where they are on the website or how to get back to a previous page.

To avoid this issue, web designers should strive for consistency in all aspects of design. Consistency will ensure that users understand how to navigate your website and will make it easier for them to find what they need.

Non-Optimized Content

Content that is not optimized for search engines can lead to pages that are difficult for users to find and navigate. Poorly written content can also be confusing, leading users to abandon the page instead of continuing on their journey. This could be due to a lack of information, poor structure, or too much text.

Site owners should ensure that all content is clear, concise, and easy to understand. Additionally, keywords should be placed strategically throughout the content to make it easier for search engines to index the page. This will increase the chances of users finding the page and staying on it.

Flat 3d Isometric Businessman with Magnifying Glass Analyze Circle Footstep. Loop Routine Job and Dead-End Job Concept.

Examples of dead ends on your websites and how to fix it

Service pages

Pages that have just ended are common on numerous marketing websites. No demand for action. No internal links. The user is left at a solitary footer when the text abruptly finishes.

Excellent website feature pages created particularly to nudge users toward actions and subsequent steps.

How to Fix: Add calls to action with the invitation to ask questions, start a dialogue, and contact you at the bottom of your services pages.

How to Fix: Include internal links across your website to point users to relevant, worthwhile pages.

Blog posts

Excellent bloggers frequently leave readers with questions or a spark for discussion at the end of their writings.  Bad bloggers do not even use links to themselves.

Although it’s wonderful to have a useful blog, remember that you’re also a marketer. Each post should direct some traffic a little farther into your website.

How to Fix: Look for earlier posts in your analytics that still receive visitors. Reread the article. Links to anything else it should point to, such as a more recent blog entry, should be included, if feasible, within the body content of the article or list them under “related links” at the end.

How to Fix: Ensure that each blog post has a link to one or more of your marketing sites.

Site search “no results” page

Another dead end is a blank page with the words “no results” on it. This dead end is particularly dangerous since it could shock or irritate visitors.

How to Fix: Some great strategies for retaining visitors includes:

  • Top Searches
  • Did you mean…..?
  • Search suggestions 
  • Popular Categories

E-commerce checkout thank you page

There is no apparent advantage to signing up for an account on an e-commerce website. It is a speed bump on the way to the cash register. It could cost an eCommerce business up to 30% of its revenue, in my experience.

But if you give users what they desire first, they could offer you what you want in return (a new account). So, offer to let them establish an account once they complete their purchase and explain the benefits. “Save your address and order history for a quicker checkout next time….”

The outcomes? 40% of website visitors who make a purchase also register.

How to Fix: Give customers the option to register for an account. Do not pressure them.

Newsletter sign-up thank you page

Another thank you a website that has to redirect some traffic is this one. Anyone who signs up for your newsletter is already your big fan. This time is ideal to mention your social media accounts. It’s simpler to hit the “like” button compared to providing an email address.

How to Fix: Add a social media widget to this page, such as a Facebook box, so that users can see which of their friends are your admirers. They may enjoy that.

Lead generation thank you page

Visitors hitting the thank you page is a sign that a lead-generating website has succeeded. But what follows? A solid thank you page should create expectations for what will come after, but it should not be a dead end.

How to Fix: After the thank you page, provide a subscription option for site visitors.

How to Fix: Add links to articles that can boost your confidence even further. Provide a link to your about page to describe your best practices or service philosophy.

“Page not found” 404 page

You could still have a few broken links even though you changed the URLs of web pages extremely carefully. Some visitors may still get a “404 Page Not Found” page even if you don’t.

How to Fix: Provide visitors with a way forward, similar to the “no results” page. Include a brief collection of links to well-liked articles or profitable marketing pages.

How to Identify Dead-End Pages On Your Site

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Identifying dead-end pages on your website is critical for maintaining a positive user experience. Fortunately, there are several ways you can easily spot them.

Identify low-traffic pages

One of the most effective ways to identify low-traffic pages is to use data analytics. By examining user flows, page visits, and bounce rate, you can easily identify which pages have the least amount of visitors.

Additionally, you can use Google Analytics or other tools to compare page performance over time and look for any discernible trends. By understanding how visitors interact with your site and where they are leaving, you can begin to identify potential dead-end pages.

Analyze the purpose of the page

When analyzing the purpose of a page, it’s important to consider why it exists in the first place. Is it a thank you page? A services page? A landing page?

Every page should have an explicit purpose, and it should be made clear to the user. If users are confused or can’t figure out what to do next, then it’s likely a dead-end page. Additionally, it’s important to consider how this page is associated with other pages on the website.

Are there any navigation options or links that lead users to other parts of the website? If there are no clear paths connecting this page to other parts of the website, then it’s likely a dead-end page.

Identifying dead-end pages is key for ensuring that users have a seamless experience when navigating your website and will help prevent them from getting stuck or frustrated with your site.

Check for association with other pages

One way to do this is to look at the internal links that point to the dead-end page. Are they relevant to the page, and do they lead visitors to further content?

It’s also a good idea to check for external links pointing to the page. Are these links coming from other websites, and are they still active? If the answer is yes, then you may be able to salvage some traffic from those sources.

Additionally, you should look for any redirects that may be leading visitors away from the page or causing them to be stuck in a loop. Identifying any of these issues can help you get rid of dead-end pages and ensure that visitors to your website are having a positive experience.

Tools to Monitor & Reduce Dead-End Pages

Once you have identified and corrected the dead-end pages on your site, it’s important to regularly monitor them to ensure that they are not becoming dead-end again. Fortunately, several tools and strategies are available to help you monitor and reduce dead-end pages.

Monitoring Dead-End Pages with Web Analytics

Web analytics is a great way to monitor dead-end pages and identify potential issues. Marketers can access data from web analytics tools to gain insights into user behavior and identify pages resulting in a dead end.

By exploring the data, marketers can understand why users are reaching dead-end pages and can make adjustments accordingly. Additionally, marketers can use SEO monitoring tools to compare the page list of their website to those that Google logs.

This helps to identify discrepancies between the two and ensure that the website is up-to-date with all relevant content. Additionally, including a search bar on your website can help users quickly find what they’re looking for and reduce dead-end pages.

Using Site Audits to Identify & Reduce Dead-End Pages

One of the most effective ways to identify and reduce dead-end pages is through site audits. Site audits are a great way to track any potential problems on your website, such as broken links or orphan pages. By running regular site audits, you can ensure that your website is free of dead-end pages.

Linkilo is our tool, and there’s no need to run any audits. If you go to your summary section, you can see any of the pages without internal links, external links, or orphan pages are shown in red.

Ahrefs provides a powerful “Site Audit” feature that crawls your website to identify potential issues, including dead-end pages. By going to the “Links” section, you can easily track any dead-end pages and take the necessary steps to fix them.

Additionally, by creating internal links and optimizing URLs, you can reduce the number of dead-end pages on your website.

Creating content with links is important in ensuring that your website remains organized and connected.

Understand the user journey

Understanding the user journey is essential when it comes to avoiding dead-end pages. Before creating any content, it is important to consider how users will interact with the website and their journey.

This means mapping out the entire customer journey, from the moment they land on your website to the moment they reach their ultimate goal. By understanding how users are expected to interact with your website, you can ensure that all pages link together logically, preventing dead ends and creating a better user experience.

Additionally, you can use this information to create content tailored to each user journey stage, making it more engaging and effective.

Creating internal links is one of the best ways to create a web of related content and keep users engaged. Internal links make it easier for users to find related content and move through your website.

When creating new content, include internal links to other relevant pages on your website. This will help ensure that no page is left as a dead-end and that users can find what they’re looking for with minimal effort.

Additionally, linking from your most authoritative pages will help search engines understand the relevance of those pages since they serve as hubs for related content.

To create a powerhouse internal link-building strategy, organize your links into a web graph structure and make sure no page is left dead-end.

They can help create a related website and provide added value to users. When including external links, it is important to ensure they are relevant to the content and the user.

This ensures that users are presented with the most useful information, and it helps to keep them engaged and on-site longer. Additionally, external links can help increase your site’s traffic and improve your SEO rankings.

Be sure to use external links sparingly, or they can create dead-end or orphan pages. By understanding the user journey and using internal links, you can ensure your website remains connected and provides a positive user experience.

When creating new content, you must link to relevant pages within your website. This helps users find related information quickly and easily.

By linking to other pages on your website, you keep visitors engaged and help them find the content they’re looking for. Additionally, linking to related pages on other websites helps spread your content’s reach and increase your website’s visibility.

Using internal links to create a web of the related content will make your website more user-friendly and help it rank higher in search engine results. As a bonus, internal links will also help Google’s crawlers better understand how the content on your website is connected.

Adding a search bar to your website is an effective way to minimize the number of dead-end pages. When users arrive at a dead-end page, they can search for the content they are looking for using the search bar.

This allows them to find what they are looking for quickly and easily, reducing the risk of them leaving your website in frustration. Additionally, including a search bar can help optimize your website’s search engine rankings, allowing users to find relevant content more quickly and easily.

To ensure that the search bar is easy to use and effective, ensure that it is properly sized so that users don’t have to type too much information to get results. And finally, don’t forget to add relevant keywords and phrases to your search bar so that users can find exactly what they need with minimal effort.


In conclusion, dead-end pages can hurt the user experience of your website. It’s important to identify and fix any dead-end pages on your website. You can do this by creating internal links to other related pages and by using external links where appropriate.

When creating content, link to relevant pages and consider the user journey. These tips can help you create a more connected experience for your users and avoid any potential problems caused by dead-end pages.

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