In order to provide the most relevant suggestions we have several parameters to make our internal linking tool the best: 1 – Find keywords from title tags or custom, GSC, Rank Math, Yoast, etc. 2 – remove any words from the ignore list, 3 – show suggestions. We try to evaluate several parameters, including content, title, URLs, exact match keywords, and much more. We do not claim to use any A.I (Artificial Intelligence) on our plugin to help build internal links currently but coming soon.