Last updated on: May 28, 2023 at 6:47 am

Why Backlinks Are Important for Your Website

link building

SEO cannot exist without backlinks. They aid in developing your site’s domain and page authority, which impact search engine results.

It is important to note that if you can get more than ten backlinks daily, you’re doing well, and your website’s traffic will benefit greatly. However, a link increase that is far larger than normal may be deemed artificial by Google.

This article will guide you on how to utilize backlinks to aid your site’s SEO properly.

What are backlinks?

A backlink, sometimes known as an “incoming link” or “inbound link,” is a link from one website’s page to another. These are extremely beneficial to SEO.

They add to your site’s power and authority, which are important markers of how authoritative search engines see your website.

As a result, it will be ranked higher for the specific keywords you selected during keyword research if it is more authority. Furthermore, backlinks provide a way for users to reach your website.

Why is it important?

link building

If a reader stumbles upon a link to your website while perusing an educational blog and decides that the subject matter pertains to their study, they may click on the link and be taken to your website. As a result of this so-called referral traffic, your website’s online reputation may be enhanced.

Does backlink placement matter?

Yes, it does. Better place it in the middle of sentences known as contextual backlinks so that SEO will consider it valuable information. Because of its placement, SEO considers it as having a direct relationship with the keywords and topics on the web pages.

Is the value of backlinks still relevant for search engine optimization?

There are. Because they reflect a “vote of confidence” from one website to another, they are vital for SEO. They are frequently cited as the most important factor in high SEO rankings. Your website’s search engine rankings can be improved by increasing the number of backlinks.

When search engines detect this, they will begin to rank your site higher in the search results. This is a positive thing. That is to say, backlinks help your website’s visibility and position in search results.

Two types of backlinks

There are two main types of backlinks: dofollow and nofollow. Dofollow links are the most common and are essentially a vote of confidence from one website to another. They tell search engines that the linked-to site is a valuable resource worth ranking higher in search results.

Nofollow links don’t carry as much weight, but they can still help improve a site’s SEO if used wisely.

Follow backlinks

Dofollow (also known as “follow”) backlinks are the “original” form of link that passes value (also known as link juice) between websites. Google uses these links to boost the PageRank of the corresponding page. Therefore, dofollow links are the finest to obtain since they deliver the most value.

Nofollow backlinks

What exactly is a Nofollow Backlink? A nofollow link, often known as a backlink, does not convey authority to the domain to which it is linked. Therefore, these links are not beneficial to SEO when connected. Instead, when a website, add rel=”nofollow” to the code to make the link nofollow.

Benefits of using backlinks

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While there are many ways to improve your website’s ranking, backlinks are among the most important factors. Not only do they help to improve your site’s visibility, but they also drive traffic and increase sales conversions. In addition, backlinks can help to establish your brand as an industry leader and boost your online reputation.

So what are the benefits of using backlinks? Here are seven reasons why you should start using them today:

1. Enhances the organic position

Google places more importance on websites often visited by people searching for the same topics. In other words, Google thinks your site is a reputable and important source of information on the subject when there are several high-quality backlinks. Hence, you may expect your website to rise in the SERP if search engines recognize it as an authority.

However, do remember that quality backlinks should be built up over time. So, don’t be fooled into utilizing dishonest methods to increase the number of backlinks your website receives. Such backlinks may bring you traffic, but you’ll soon discover that your pages are indexed and rated in search engines at an extremely low level.

2. Build your company’s/brand’s reputation

Having high-quality backlinks implies that your site and brand are being recommended to its readers by individuals on trustworthy websites, which attracts more visitors.

Moreover, if a website links to yours, it indicates that it believes its viewers will benefit from what you have to say. The longer your visitors spend on your website, the higher you will appear in Google’s search engine results.

3. Increases the volume of traffic

Recommendation traffic can also be boosted via backlinks. Google Analytics records a click as a referral visit to your website if a visitor arrives at your site via a hyperlink. As a result, referral traffic has a lower bounce rate than non-referral traffic since it is more focused and relevant.

4. Establishes credibility for your business

Google utilizes backlinks to ‘learn’ about your website. When more sites link back to you, you become an expert on a certain topic or service. Hence, the more backlinks you have, the better Google will be able to understand your company.

5. Determines your web content’s index level

Your website’s prominence and usefulness may be gauged by its number of inbound links. For other websites to endorse yours, they must link to yours on their websites, and the only way to accomplish this is for them to do so is to link to yours.

Moreover, the quality of backlinks is considered when search engines like Google utilize search spiders to crawl webpages. Therefore, the more backlinks you have and search engines index your material, the more quality traffic you get to your site. Hence, you’ll show up more frequently in people’s search results.

6 It helps build trust with other companies

Having an online relationship with a person or a company is seen as a sign of trust when you link to or promote their website, and this helps to strengthen that trust. However, make sure you don’t fall into the trap of thinking that a link exchange will benefit you in the long term.

7. Backlinks serve as a natural magnet for other backlinks.

Another advantage that is often overlooked. Some people who already have many quality backlinks may also write about it and link to you without you telling them to.

Factors in backlinking that need to be considered for SEO

No one knows how Google decides who to rank number one and who to relegate to the back pages of search results. However, many SEO experts have come up with theories about what contributes to good SEO over the years.

Here are six factors in backlinking that you need to consider if you want your website to rank high in Google search results.

Total referring domains

The greater the number of high-quality domains linking to your site, the better.

Total referring IPs

This is not as crucial as the former. Most especially, less popular keywords, IPs are not that important,

Total backlinks

Unlike referring domains, a site can have several backlinks from the same domain.

Total follow backlinks

This impact your Google ranks because the more you have on this link, the better. “No Follow” links are not counted are considered snippet of an HTML code: For instance: <a href=”” rel=”nofollow”>Link Text</a>

Total number of anchors

These invisible positioning markers allows user to quickly and smoothly navigate a certain part of your site’s page.

Example is:

<a href=" #more info">More Info</a>

Presence of keyword in the anchor

Putting the t targeted keyword in the anchor tag does not affect the domain rankings as much but is nonetheless a good practice. Moreover, it can be beneficial for very popular keywords.

How to earn and give backlinks

One of the most important aspects of off-site SEO is obtaining backlinks (also known as link building or link earning). More useful are backlinks from high-authority, well-known domains. Your brand can benefit even if you’re only referenced on high-quality websites.

Your link’s worth is influenced by the page you choose to link to and the other site’s content. An important part of this is the site’s authority and ability to be found by search engines and other factors like content and anchor text. Meanwhile, links from questionable, low-authority websites should be avoided. It doesn’t matter if a link is clicked or not. Because of this, even no-follow links might be useful.

How to acquire backlinks

Off-site SEO would be incomplete without a solid plan for acquiring high-quality backlinks.

There are many ways to acquire backlinks, but some are more effective than others. The most common way to get links is by creating great content and reaching out to bloggers and other web admins interested in linking to your content.

You can also submit your content to directories and social bookmarking sites or use paid advertising methods such as Google AdWords or Facebook Ads to get links. However, the best way to get links is through organic means such as link building and SEO.

Here are three major strategies to acquire backlinks.

Natural links

There is no need for the website owner to take any activity to receive natural links. However, producing high-quality material regularly is a great method of building natural links naturally.

Blogs with sidebars that provide a list of resources and extra reading are a sign of authority. Another could also be when you’re churning out a lot of photos, and the website uses them in many postings, or when media outlets, blogs, and periodicals frequently notice or feature you when you accomplish something newsworthy.

Manual links

Manual links are earned by participating in link-building campaigns. Another effective strategy for obtaining a manual connection is to guest write for a relevant website. You should include a link to your website in the text of your article.

Self-created links

When the site management manually inserts a backlink, an online directory, blog remark, or forum post might be considered a self-created link. Creating links from your content may seem like the simplest approach to building links, but this can lead to “black hat” SEO practices that harm your site’s reputation with search engines. “nofollow” tags are commonly used to designate these URLs.

How to get backlinks

Building a good backlink portfolio is essential since backlinks have such a significant impact on your website’s search engine rankings. You’ll have to invest time and effort if you want backlinks. Many strategies to obtain backlinks exist, which might benefit your website’s backlink portfolio in one way or another.

Submit your business to online and local directories

You will get a solid backlink by listing your website in local or internet directories. For instance, directories like Yelp make it easy for people to locate your website, read reviews and decide if you’re the correct supplier for them to read.

With Google My Business pages, you can add your business and website on Google Maps, making it easier for clients to locate you. However, with this method, it can be a nofollow link.  

Link your website to the respected site’s comment section

Visiting reputable websites, reading their blogs, and leaving insightful comments or questions are alternative ways to gain backlinks for your website. Backlinks from other respected websites and firms in your field may be nofollow, but you may still benefit from them by establishing a reputation for your website.

Be careful to comment on topics relevant to your sector, no matter what. If you include a link in your comment, the site may see it as spam and delete it.

Posting by others

Investigate high-quality sites in your field and see if any allow guest posts before you start guest blogging for them. Guest blogging for other websites in your sector is one of the finest ways to get high-quality follow backlinks.

First, you’ll have to check to see if your material adheres to their standards and submit it for review. Then, make sure to add a link back to your site in the article.

How to get high-quality backlinks for your website

Creating high-quality backlinks is critical to the success of your organization and should be a priority in your marketing plan. Take advantage of the benefits of efficient backlinking by following these suggestions for constructing high-quality backlinks. Here are some ways you can use to get high-quality backlinks.

Publish high-quality and original material

To draw in other high-quality sites, you must publish only original material on your site. This content must be well-written and of value to your target audience. It’s about curating writing, images, and even video or podcasts to create unique, interesting, and useful material. By experimenting with different content, you may discover what gets the most attention and helps your website.

Create noteworthy and likable content

Staying abreast of noteworthy current events will help your material become more relevant to other sites’ readers. Another crucial factor in getting your site linked before other sites have a chance is to release these sorts of changes as quickly as possible.

Make sure to link sites relevant to your own

Connecting with brands with related content to your site and backlinking to each other is a good strategy for increasing your search engine rankings. Seeking out sites relevant to your business or sector may assist develop partnerships between brands that mutually benefit both sides. The objective is to pique the attention of the intended audience of the other party.

Have a strong presence on SNS

Your material can be “retweeted” and linked back to your website if you have a strong Twitter presence and engaged followers. Hence, having a strong online presence is always an excellent marketing technique that should be used in conjunction with SEO methods.

Wrong ways of getting backlinks

The most important factor in determining search engine rankings is backlinks. The quality and quantity of backlinks connecting to your website will significantly impact your site’s appearance in search engine results. SEO relies heavily on backlinks, one of the process’s most crucial aspects. Consider these if you want to improve your position and become more well-known.

Using black hat techniques

One of the most crucial aspects of acquiring backlinks is to avoid using black hat techniques or other unseemly approaches. As a rule, experts recommend building them gradually rather than buying 100 at once. Google and other search engines will nearly always flag your site for this behavior, which can harm your online reputation and even result in a ban.

Backlinking to your website gradually is usually preferable to collecting 1,000 links simultaneously. Your website’s rating in the SERPs will improve as a result of earning the confidence of search engines.

How to outrank pages with more backlinks


Search engines require a mechanism to assess the reliability of a website and a particular page on that website. For example, Google PageRank was one of the trust characteristics of backlinks. However, PageRank is no longer relevant, but we have other ways to develop trust and authority.

To compete with the websites and pages with more links, you must fulfill these trust and authority signals on your website or the page you are targeting. Here are some of them:

  • Authors and signatories who are well-known and well-respected in your area can help establish credibility. But unfortunately, not all CEOs are respectable or established because they are in your company. That’s one of the most difficult things for a manager to accept.
  • Ensure that your material has a strong internal linking structure that explains any topics or resources that are briefly addressed. Links and schemas can trace the material back to the author and other relevant sources.
  • Your website should be safe. Make it easier to buy, or have a better layout that is easier to understand.
  • Be as ADA-compliant as you can.
  • Make sure your information loads quickly for users who use mobile devices and have sluggish internet connections.
  • Use content and section formatting such as Header tags, clear titles, and properly titled photos. And named images. Also, utilize tables, lists, paragraphs, etc.
  • Define what is on the page and each part by adding a suitable schema.
  • Keep your most crucial pages in mind while creating your site’s structure, and make sure they’re cited wherever possible.
  • Keep an eye on your website’s essentials (CLS). Of course, a website or webpage with 10X or 100X the number of backlinks you have will still rank higher than yours, but that doesn’t mean there aren’t other things you can do to go ahead.


Backlinks aren’t as simple as they appear. In this case, competitive backlink analysis comes in handy because it gives you a better understanding of what your competitors are doing. It also helps you gauge how many people have assisted them.


jay kang

An entrepreneur and SEO expert, is the driving force behind innovative platforms like, and more. Committed to empowering marketers, Jay continues to make a positive impact in the digital marketing space.

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