WordPress’s essential features include categories and tags. The ideal approach to use them to organize and optimize your articles requires a little more knowledge than you may imagine.
Do WordPress tags help with SEO?
No is the simplest response to this question. WordPress tags don’t provide any meaningful SEO benefits, and overusing them can clutter your page, reduce user experience, and potentially negatively affect the SEO of your entire website.
One of the most widespread misconceptions is that WordPress tags can improve your SEO. They don’t have much of an impact on your search rankings.
WordPress tags: are they significant for SEO?
WordPress tags don’t help in SEO, despite some users using excessive numbers of tags for all of their posts on the advice of fictitious SEO experts. They are merely there to organize the website’s content.
WordPress automatically creates the tag’s archive page when you create a tag. Having too many tags results in more archive pages on your website, which Google views as having low-quality content or thin pages. This might lower your SEO rating.
What are WordPress tags?
Using tags in WordPress, you can organize your website’s information and make it easy to find and use.
Using tags, you may organize similar content on your website. Visitors to your site will see all the posts with a given tag when they click on them. For instance, your WordPress tags may contain “BBQ recipes,” “Vegan Recipes,” and “Chicken Recipes” if you run a culinary blog and post several various kinds of recipes.
Remember that WordPress also offers a feature called categories, similar to tags. Although they appear to be the same, they should not be mistaken.
Additionally, using categories can help you organize your website’s content and improve users’ access. The one significant difference between categories and tags is that categories can be nested since they are hierarchical.
How to write effective WordPress tags
While experts dispute whether there is a direct link between using WordPress tags to improve SEO, we know that tags improve the user experience. There is some relationship between WordPress tags and SEO.
Writing tags requires extensive investigation; it’s not as easy as giving names to groups of content. For your small company website, the following are the recommended practices for writing tags in WordPress:
- Research the taxonomy for your WordPress tags carefully: Research your competitors’ websites and SEO to see what keywords your potential website visitors use. You will then have the right terms to use in your tags.
- Don’t duplicate categories and tags: Despite their similarity, avoiding using the same terms in different categories and tags is preferable. Both search engines and website visitors are confused by this. Use tags for specific topics like “Meatball Recipes” and categories for more broad or general ones like “Mexican Cuisine.”
- Have a plan for your tags before publishing: You don’t want too many WordPress tags with only one or two posts assigned to each. Using fewer tags, each of which should be properly assigned to relevant content pages is preferable. Always remember that making it easier for website users to find content using tags is the key.
- Always be consistent: Many people struggle to recall which singular or plural tags they have previously used or to select which to use when using tags. It is, therefore, preferable to have a tax plan in place before you begin. Make sure to use it regularly after deciding between “Salad” and “Salads.”
- Noindex your tag archives: Whenever you add a tag, a page is generated for all of the content on your site that bears that tag. Most experts advise “no indexing” these archive sites because it is unnecessary for Google to do so.
WordPress tags help organize your site’s content and let readers know what it’s about, but you shouldn’t use too many of them because doing so might lead to a poor user experience and lower SEO rankings.
However, using tags wisely will improve the reader experience and protect your site from detrimental SEO effects.