Not all searches are created equal. Some yield much more relevant results than others. These are known as Google’s “related searches.” They show users what they’re looking for, but in a way, that’s more relevant to them.

By showing them related queries, Google can quickly help users find what they’re looking for. This article will explore related searches, why they’re so important, and how you can get them from your SEO strategy.

The eight search results at the bottom of the result page are related searches. They are generated using Google’s technology to find phrases related to your search. They’re great for SEO since they help you locate relevant keywords for your content.

Here is an example of Google related search section at the bottom of the search:

In addition, related search terms might also provide you with valuable information about who your customers are and what they are looking for. In this way, you can create relevant and quality content that your users and Google will like, enhancing your SEO.

On mobile search engine, you can see similar results and also different Google related searches:

Mobile related searches

Related searches can give you an idea of the different variations and related terms people are using when searching for a particular topic. By incorporating these terms into your content, you can optimize your website for a broader range of keywords and attract a larger audience.

Using related searches for keyword research can have several benefits.

  1. it helps you generate new keyword ideas that you may not have thought of initially.
  2. it allows you to identify trending keywords that are gaining popularity.
  3. by analyzing related searches, you can gain insights into the search intent of users and create content that fulfills their needs.

We’ve seen how related searches determine user intent and generate content ideas. Now, let’s take a closer look at how to use them for SEO.

Keywords planning

Google’s related searches may be quite useful for generating new keyword ideas. To determine how competitive the words are, copy them from the related results and paste them into tools like UberSuggest, Ahref, and Google Keyword Planner. You’ll be able to tell which keywords are more likely to rank with this approach.

Understand user intent

Related searches play an important role in understanding the intent behind a search. In addition, they help you determine what type of information people are searching for. This makes it easy for you to create content your readers will find engaging.

For example, if you’re thinking about starting a business selling VPNs and searching for “Which is the best free VPN for PC?”:

Google will return the following:

You can see different Windows OS you can write about, including missing opportunities, such as VPN for windows 11. for Chrome. You can also see a popular VPN (ProtonVPN) showing as related.

Find out the kinds of questions that people ask

When you put something into Google, you are essentially asking a question. The same is true for your clients. Related searches display and help you in understanding a researcher’s objectives. Hence, the questions they are likely to ask in this instance.

In the preceding example of VPNs for PC, people can ask, “Is there a completely free VPN for PC?” or “Which is the safest free VPN?” for example. It will be easy to design and optimize your content if you know the right question they are asking.

What questions should you respond to?

It’s easy to determine what questions to answer when you understand the questions that searchers ask. For example, by entering the related search area and browsing through search results, you can see that people are looking for a “VPN for PC.”

To rank for specific keywords, put in the term to get the top articles ranking for that keyword. It makes more sense to provide definitions if you’re trying to rank for top-level keywords. For example, try typing both a singular and plural word keyword (for example, “Free VPN” and “Free VPNs”) to see if the results are similar or different.

The People Also Ask section is related to this but significantly different.

The People Also Ask section may appear depending on your search query. This usually appears when you enter a question into the search box and will display more relevant questions. Similar to Related searches, but more focused on questions.

Results for People also ask.
Related searches

People Also Ask, or PAA, is similar to related searches. Therefore, it may help you better understand what your visitors are searching for and identify additional search queries for which you can develop content.

Pro tip: AlsoAsked.com is an excellent resource for delving deeper into PAA searches: Input a question, and they will show you three tiers of related questions.

Conclusion

Well-targeted searches may provide tremendous consumer insights and user intent. As a result, it makes sense to begin using it for SEO in your brand.