Topic clusters
Three hundred posts, and no shape to any of them.
Two hundred well-written articles on scattered topics is a pile. The same two hundred organized into topics with clear pillars is an authority. Linkilo maps what you already have, scores which post should be the hub of each topic, tells you what is missing, and wires the internal links between them.
Included in every plan. 30-day money-back guarantee.
Buying Guides 47 posts
Humidors & Storage 14 posts
Travel & Humidity 1 post
Pillar for Buying Guides: “The Complete Humidor Guide” · score 91
The job, as it stands
Why a topic cluster tool for WordPress has to read the writing
Read back everything you have published. Decide what the topics actually are, rather than what you meant them to be. Pick the pillar for each. Map every post to one. Keep it current as you publish.
By hand, that means
- Read back everything you have published.
- Decide what the topics actually are, not the categories you set up years ago.
- Pick a pillar for each and list which posts belong under it.
- Check that each supporting post links to its pillar, and that the pillar links back.
- Reassign every time you publish something that does not fit.
Linkilo does every step of that.
What it costs to leave it
Without a structure, four hundred posts is four hundred pages competing with each other. The one you want to rank for the big term is splitting its signal with six others on the same subject, and nothing on the site tells Google which is the answer.
Somebody has to do that: you, or somebody you pay.
What you get back
The reading-back. On a site with a few hundred posts that is the part that never happens.
What it looks like instead
The clusters are proposed from what you actually wrote, with the pillar named and the gaps visible.
How soon
One pass over the archive.
Who does the work
AI
A model: posts are grouped by embedding similarity, not by category or tag. You can overrule any of it, and the clusters are yours to edit.
Time figures describe the shape of the job (an afternoon, a day, a week), not a promise about your site. Your archive is your archive.
Google rewards depth. Random posts do not earn it.
You can write brilliantly on twenty unconnected subjects and still look, structurally, like a site with no expertise in any of them. Topical authority is a shape, and most sites never get to see their own.
Where most sites are
- No editorial structure, so no topical authority signal
- Two hundred posts in, and nobody can name the strongest or weakest topic
- The content map lives in a spreadsheet that went stale six months ago
- Orphan posts quietly die because nothing links to them
- Every “what should we write next?” meeting starts from a blank page
Where you end up
- A visual map of every topic, sized by how much you have published
- A 0–100 score naming the right pillar page for each cluster
- Five to seven specific article ideas per topic, generated from your gaps
- Every orphan surfaced with a suggested home
- Clusters feeding the link engine, so pillars and spokes actually get linked
Built around the questions you actually ask
Each one has a view, and each view has an action attached rather than just a picture.
“What does my site actually cover?”
A treemap of every editorial cluster, sized by content depth. The shape of your authority, on one screen, in one dashboard load.
“Which topics am I thin on?”
A density heatmap where under-developed clusters literally lose color as depth drops. Thin coverage stops being a hunch.
“Which post should be the pillar?”
A ranked Smart Pillar Suggestions view showing your strongest non-pillar candidates with a transparent 0–100 score you can interrogate.
“What content am I missing?”
Click any cluster, click the lightbulb, and get five to seven sub-topics, long-tail keywords or user questions the AI identifies as clear gaps.
“Which posts are orphans?”
A sticky sidebar lists every post that does not fit a cluster yet. One click and the AI suggests where each one belongs.
“Are my clusters actually linked?”
A Cluster Health check counts pillar-to-spoke and spoke-to-pillar links, so weak interlinking shows up as a number rather than a feeling.
“Where does my buyer process break?”
A funnel view buckets clusters into awareness, consideration and decision. If you only ever write top-of-funnel content, it is immediately obvious.
“What does my commercial content look like?”
Filter clusters by user intent (informational, commercial, transactional, navigational) to focus on the ones that actually drive revenue.
“Can I override the AI?”
Drag posts between clusters, set any post as pillar with one click, split a big cluster in two, or create your own from scratch. It is a starting point, not a verdict.
“Will it stay up to date?”
Publish a new post, let AI content processing finish, and clustering re-runs automatically in the background. No reminder, no spreadsheet to maintain.
“What does it cost to run?”
Roughly a tenth of a cent per clustering run on a typical site, billed to you by OpenAI rather than marked up by us. Five to fifteen seconds to map an entire site.
“Does it replace my categories?”
No. Categories are for readers and navigation and stay exactly as they are. Clusters are an analytical layer over what your content is about.
An editor, not a tag soup.
Tag-based clustering gives you groups called “wp-blog-post-tag-273”. That is a database artifact, not a content strategy, and nobody has ever planned a quarter around it.
Cluster names that read like a magazine’s section list
Linkilo’s clustering is derived from the content itself, using embeddings, keywords, intent and entity signals, rather than from your category structure, which is usually organized for humans and often years out of date.
The result is names like “Buying Guides”, “Humidors & Storage” and “Beginner Tutorials”. Real editorial sections you can put in front of a client or a writer without translating first.
- Clusters derived from content, not from categories or tags
- Human-readable names generated for every cluster
- Whole site mapped in five to fifteen seconds
- Drag, split, merge and rename anything the AI got wrong
Tag-based
wp-blog-post-tag-273 uncategorized-2
Linkilo AI themes
Buying Guides Humidors & Storage
Beginner Tutorials Travel & Humidity
Stop guessing which post should be the pillar. We score them all.
A pillar page is the basis of a cluster. Pick the wrong one and you funnel link equity into a mediocre post while your complete guide sits unlinked. Pick the right one and it becomes the hub everything else orbits.
Linkilo scores every post on a transparent 0–100 scale weighing breadth of coverage, incoming links, traffic and how completely it addresses the topic. Then it shows you which cluster posts are not yet linking to it, which is usually most of them.
- Every post scored 0–100, with the reasoning visible
- Ranked list of your strongest non-pillar candidates
- Cluster posts missing a link to the pillar are listed
- Override with one click when you disagree
9 of 14 cluster posts do not link to the pillar yet.
A cluster without internal links is not a cluster. It is a folder.
Most topic-cluster tools stop at the visualization. You get a beautiful diagram, you feel briefly organized, and nothing about your actual site changes. The hub-and-spoke model only does anything because of the linking.
Once a cluster exists in Linkilo it becomes a signal in the internal-link engine. The right pillar gets suggested from its spokes, the spokes get suggested from the pillar, and Cluster Health counts both directions so you can see the structure actually forming rather than assuming it did.
- Cluster membership feeds the link suggestion engine directly
- Pillar-to-spoke and spoke-to-pillar links counted separately
- Weak interlinking surfaced as a number, not a vibe
- Works with the orphan report to rescue disconnected cluster members
Humidors & Storage · 14 posts
Spokes linking to pillar 5 / 13
Pillar linking to spokes 11 / 13
Stop asking “what should I write?”
The most expensive part of content is deciding what to make. Your own structure already knows the answer.
Five to seven specific ideas, per cluster, from your actual gaps
For every cluster, the AI compares the supporting content you have against what a fully developed cluster on that topic should look like, then tells you exactly what is missing.
Not “write more about humidors”. Actual briefs: “How to choose a beginner-friendly humidor under $100”, “Travel humidor vs desktop humidor: which to buy first”. That turns a brainstorm into a queue.
- Five to seven concrete article ideas per cluster
- Sub-topics, long-tail keywords and real user questions
- Generated from what you already have, not a generic list
- Automated insights summarize the whole site in plain English
Cluster: Buying Guides
Strongest topic: Buying Guides, 47 posts. This is your authority.
See your whole buyer process on one screen
Every cluster is tagged by where it sits in the funnel and by user intent. A site with twelve clusters where five are pure awareness content and none are transactional has a very specific problem, and it is invisible until somebody draws it.
This is the view that changes what gets commissioned. Plenty of traffic, nothing converting it, is a content-structure problem long before it is a conversion-rate problem.
- Clusters bucketed into awareness, consideration and decision
- Filter by informational, commercial, transactional or navigational intent
- Funnel imbalance called out in plain language
- Three visualizations: treemap, density heatmap and funnel network
Awareness 12 clusters
Consideration 3 clusters
Decision 0 clusters
Plenty of traffic. Nothing converting it.
The topic cluster map, exactly as it ships.
Your content grouped into topics with the pillar identified, coverage and funnel stage charted, and the confidence score behind every automatic assignment.
Linkilo AI Topic Clusters
Visual Hierarchy & Content Strategy
Organize content, visualize your strategy, and discover insights with AI-powered tools.
Pillar Pages and Revenue Pages
Pillar Page: the most comprehensive post in each topic cluster, typically your deepest deep-dive guide that other posts in the cluster naturally reference. The pillar is where readers go to learn the subject thoroughly. Pillar selection is automatic (longest-content post in the cluster) but you can override it.
Revenue Page (Link Priorities): a URL with recorded GA4 conversions. Linkilo raises its priority so you can send more internal authority to pages with measured business value. A pillar may also be a revenue page, but the two roles do not have to overlap. Without conversion data, Linkilo does not guess. View Link Priorities
Automatic Clustering + Review Queue
Linkilo assigns posts automatically when the topic match is strong. Posts with weak topical evidence stay unclustered so you can approve, move, split, or ask AI for a focused suggestion instead of accepting a noisy cluster.
If your current clusters were generated before the 3.0 confidence update, regenerate them once so old broad assignments can move into the review queue.
Complete Topic Map: Completed
Complete
The complete topic map is ready.
total clusters
4posts clustered
50needs review
31journey gaps
2total clicks
12,480Automated Insights: The Story of Your Content
- Content Depth: Your most developed topic is "Buying Guides" with 21 posts. Your least developed is "Cigar Storage" with 6 posts.
- Journey Coverage: 18 awareness, 23 consideration, and 9 decision pages were identified. 2 topic clusters have at least one missing stage.
- Classification Review: 4 clustered pages still need a reliable funnel stage before Linkilo can build a complete journey path.
- High Performer: The "Humidor Care" cluster is your best-ranking topic with an average GSC position of 6.8. Consider expanding this topic.
Content Coverage Treemap
21 posts (42%)
14 posts (28%)
9 posts (18%)
6 posts (12%)
Legend
Buying Guides
Posts in This Cluster (21)
50 of 81 eligible posts clustered
Generation finished without forcing weak matches. 22 analyzed post(s) need a topic decision; 5 are still processing; 4 have not been analyzed.
Your Topic Clusters
Posts with a confident shared parent topic.
Buying Guides (4)
- Best Cigar Humidors of 2026 Pillar
- Travel Humidor Buying Guide
- Best Travel Humidors 2026
- Cheap Humidors Under $100
Humidor Care (3)
- How to Season a New Humidor Pillar
- Re-seasoning an Old Humidor
- Humidor Maintenance Checklist
Humidity Control (2)
- Cigar Humidity Chart (69% vs 72%) Pillar
- Boveda vs Beads: Which Actually Holds?
Smart Pillar Suggestions
These are your strongest posts that are not yet pillars. Consider building clusters around them.
| Pillar Score | Suggested Pillar Post | Details |
|---|---|---|
| 82 | Travel Humidor Buying Guide | |
| 77 | Boveda vs Beads: Which Actually Holds? | |
| 64 | Cigar Storage Temperature Guide |
Create a new cluster by giving it a name and selecting its pillar page.
Create a new cluster by moving posts from "".
Recreated from templates/topic-clusters-page.php. Same clusters, same scores, same controls.
What one click actually does
For anyone whose site is bigger than a spreadsheet
If you have more than thirty posts you have a structure problem. You just cannot see it yet.
SEO professionals
Content maps live in Google Sheets and go stale within a quarter.
With Linkilo: a live, always-current view of topical authority on every site you manage.
Content publishers
“What should we publish next?” is answered by whoever spoke loudest.
With Linkilo: AI gap analysis turns the editorial calendar into a list instead of a guess.
Affiliate and review sites
Money pages float with no informational content supporting them.
With Linkilo: see exactly which commercial pages have real clusters behind them and which do not.
Marketing agencies
Pitching content strategy means weeks of manual auditing first.
With Linkilo: walk into the kickoff with a treemap of their site and earn the retainer in one meeting.
Larger sites and blogs
At 1,000+ posts the patterns are beyond what any human can hold.
With Linkilo: the whole structure resolves in a single dashboard load.
Solo bloggers
You publish when inspiration hits, so the output has no shape.
With Linkilo: clustering retroactively gives that random output a structure, and names the obvious gaps.
There are a few ways to manage topic clusters. Most are painful.
Spreadsheets go stale, external tools do not know your site, and tags were never a content strategy.
| What you want to do | Linkilo | Spreadsheets and tags | External cluster tools |
|---|---|---|---|
| Get clustered without manual tagging | Yes | No | Partial |
| Human-readable cluster names | Yes | If you write them | Varies |
| Stays current when you publish | Yes | No | No |
| Pillar page scored automatically | Yes | No | Varies |
| AI content gap analysis | Yes | No | Varies |
| Orphan detection with suggested homes | Yes | No | No |
| Funnel and intent breakdown | Yes | Manual | Varies |
| Counts whether clusters are actually interlinked | Yes | No | No |
| Feeds an internal linking engine | Yes | No | No |
| Lives inside WordPress | Yes | No | No |
| Drag and drop overrides | Yes | Yes | Varies |
The last two rows are the ones that matter most. A cluster map that does not turn into links is a picture. See how clusters feed internal link suggestions.
From random posts to organized clusters in minutes
No tagging marathons. No spreadsheets. No content-audit consultants.
Install and activate
One-click WordPress install. The Topic Clusters tab appears right away.
Click “Regenerate with AI Themes”
Five to fifteen seconds and roughly a tenth of a cent later, your whole site is grouped into named editorial clusters.
Explore, then adjust
Treemap, funnel coverage, pillar suggestions and gap analysis. Drag anything the AI got wrong into the right place.
It stays current by itself
Publish a new post, let AI processing finish, and clustering re-runs in the background. Nothing to remember.
The questions that decide it
A group of articles that all cover facets of one subject, with a complete pillar page at the center and supporting posts linking to and from it. It matters because search engines assess expertise at the topic level, not the individual post level. Twenty connected articles on one subject signal authority in a way twenty scattered ones never will, even if each is individually better written.
No, and it should not. Categories are navigation for humans and stay exactly as they are. Clusters are an analytical layer describing what your content is actually about, which is frequently not the same thing as how you decided to file it three years ago.
For the semantic clustering and the gap analysis, yes, and it costs roughly a tenth of a cent per run. Without a key you still get keyword and title-based grouping, which is useful but noticeably less precise, and you do not get the AI-generated content gap suggestions.
Then you fix it in about two seconds. Drag posts between clusters, set any post as the pillar, split an over-broad cluster in two, merge two that should be one, or create your own from scratch. The AI produces a starting point, not a verdict you have to live with.
Cluster membership is one of the three signals the link suggestion engine scores on, weighted at 10% of the composite, with same-cluster links scoring 1.0 and parent-child clusters 0.5. Clusters and links are the same system rather than two features that happen to ship together.
It needs enough content to find patterns in. Under about thirty posts you will mostly be told what you already know. The value climbs steeply somewhere past a hundred, and becomes hard to replace past five hundred.
No. Clustering runs in the background on WP-Cron and the results are cached. Nothing about this touches a visitor request.
Yes. The cluster breakdown, pillar scores and gap analysis export for reporting, which is usually the fastest way to justify a content budget.
AI Internal Link Suggestions
Get link suggestions a human editor would approve, and add them in one click without leaving the editor.
Orphan Pages Tool & Reporting
Find the pages nothing links to, the ones Google struggles to find, and get them connected.
Related Posts
Show related posts under every article, chosen by meaning rather than tag soup.
Stop publishing posts. Start building a site.
One click maps everything you have ever published. The AI tells you what to write next, names the pillar for each topic, and then wires the links that make the structure real.
30-day money-back guarantee. Every feature is included in every plan.