Linkilo Logo
🔗 Free SEO Tool — No Signup

Link Equity Calculator

Every page has a finite amount of authority to pass on. Scan a URL or enter the numbers yourself to see how much link equity each internal link carries — and how piling on more links quietly dilutes every one of them.

We fetch the page on our server and count its links — your browser never makes a cross-site request.

Your page

Adjust the values and the results update instantly.

Use any relative score — a URL Rating, page authority, or just 100 as a baseline.

Count every followed link out of the page. Scan above to fill this automatically.

1150

The share of equity a page passes on. Classic PageRank uses 0.85 — leave it unless you know otherwise.

Tip: links to your money pages and pillars should sit on pages that pass the most equity — high authority, few outbound links.

Equity passed

Equity per link
8.50
flows to each followed link on the page
85.0
Total passed on
15.0
Retained / lost to damping
Equity dilution—

How adding links dilutes each one

Same incoming authority, spread across more and more links. Notice how fast per-link equity drops.

The formula

How link equity is calculated

// simplified PageRank distribution
equity_per_link = (incoming_equity × damping_factor) ÷ number_of_links

Internal linking is the highest-leverage SEO lever you fully control. Search engines treat a link as a vote, and a page only has so many votes to give. When a page receives authority, it keeps a portion and passes the rest along its outbound links — split between every followed link on the page.

The damping factor (classically 0.85) represents the share of authority that flows onward rather than being retained. The remaining 15% never reaches the next page. So a page with an authority score of 100 passes on roughly 85, divided equally across its links.

This is why link bloat hurts: a page with 8 thoughtful links passes ~10.6 equity each, but stuff the same page with 80 links and each one carries barely 1.1. Your most important pages get buried in the noise. The fix is to keep high-value pages lean and point them deliberately at the pages you actually want to rank.

This scans one page. Linkilo does it across your whole site — automatically.

Counting links on one URL is useful. Knowing which of your thousands of internal links are wasting equity — and getting AI suggestions to funnel authority toward your money pages and pillars — is what moves rankings. Linkilo reads every post and builds your internal link map for you, no copy-paste.

See how Linkilo works

Questions about link equity

Do it automatically

The Linkilo features behind this tool

This calculator models one page. These features manage link equity across your whole site, automatically.

AI Internal Links

Funnel equity to your money pages with AI-scored link suggestions.

Auto-Linking Tool

Build internal links site-wide in one pass instead of page by page.

Topic Clusters

Structure pillars and spokes so authority flows where it should.

Orphan Pages

Find pages getting zero equity and wire them back in.

More free SEO tools

Internal Link Ratio & Orphan Risk →

Score how well-connected your whole site is.

Anchor Text Diversity Checker →

Spot over-optimized anchors before Google does.

SEO ROI & Traffic Value →

Turn a ranking gain into a revenue figure.
← Back to all free tools
Linkilo Logo

Linkilo: Automatic internal links for WordPress. Improved SEO and flow. More time for content.

Affiliate Info

More Info

Compare Us

General Info

© Copyright 2024, All Rights Reserved