Link Equity Calculator
Every page has a finite amount of authority to pass on. Scan a URL or enter the numbers yourself to see how much link equity each internal link carries — and how piling on more links quietly dilutes every one of them.
We fetch the page on our server and count its links — your browser never makes a cross-site request.
Your page
Adjust the values and the results update instantly.
Use any relative score — a URL Rating, page authority, or just 100 as a baseline.
Count every followed link out of the page. Scan above to fill this automatically.
The share of equity a page passes on. Classic PageRank uses 0.85 — leave it unless you know otherwise.
Equity passed
How adding links dilutes each one
Same incoming authority, spread across more and more links. Notice how fast per-link equity drops.
How link equity is calculated
Internal linking is the highest-leverage SEO lever you fully control. Search engines treat a link as a vote, and a page only has so many votes to give. When a page receives authority, it keeps a portion and passes the rest along its outbound links — split between every followed link on the page.
The damping factor (classically 0.85) represents the share of authority that flows onward rather than being retained. The remaining 15% never reaches the next page. So a page with an authority score of 100 passes on roughly 85, divided equally across its links.
This is why link bloat hurts: a page with 8 thoughtful links passes ~10.6 equity each, but stuff the same page with 80 links and each one carries barely 1.1. Your most important pages get buried in the noise. The fix is to keep high-value pages lean and point them deliberately at the pages you actually want to rank.
This scans one page. Linkilo does it across your whole site — automatically.
Counting links on one URL is useful. Knowing which of your thousands of internal links are wasting equity — and getting AI suggestions to funnel authority toward your money pages and pillars — is what moves rankings. Linkilo reads every post and builds your internal link map for you, no copy-paste.
See how Linkilo worksQuestions about link equity
The Linkilo features behind this tool
This calculator models one page. These features manage link equity across your whole site, automatically.
AI Internal Links
Funnel equity to your money pages with AI-scored link suggestions.
Auto-Linking Tool
Build internal links site-wide in one pass instead of page by page.
Topic Clusters
Structure pillars and spokes so authority flows where it should.
Orphan Pages
Find pages getting zero equity and wire them back in.
Nice. Now stop doing this by hand.
Get link suggestions a human editor would approve, and add them in one click without leaving the editor.
30-day money-back guarantee. Every feature is included in every plan.
Topic Clusters
Group your content into pillars and clusters automatically, then link them the way Google expects.
Auto Linking Rules
Set a keyword once and Linkilo links it everywhere, across every post you have already published.
Orphan Pages Tool & Reporting
Find the pages nothing links to, the ones Google struggles to find, and get them connected.
Link Equity Calculator (free)
See how much ranking power each internal link passes, and how extra links dilute it.