Last updated on: January 4, 2024 at 4:37 pm

How to Do Internal Linking Relevant to Content: A Comprehensive Guide

relevant content

Imagine you’re in a virtual library where books and articles are interconnected, guiding you seamlessly from one topic to another. That’s the essence of internal linking, an essential practice if you own a site.

Whether you’re a blogger, an SEO specialist, or an online entrepreneur, understanding how to create relevant internal links can enhance your site’s user experience. Let’s journey through the process, step by step.

Understanding the Foundation of Internal Linking

What is Internal Linking?

Internal linking connects different pages within the same website. Think of a gardening blog that has a page about soil types; it could link to related pages on composting or planting methods. By clicking these links, readers can seamlessly explore related content, creating a cohesive and engaging experience.

The Importance of Internal Linking

Imagine your favorite online tech magazine. It covers gadgets, software, and cybersecurity. When you read an article about the latest smartphone, there are links to reviews, accessory guides, and tech specs. These internal links add depth to your reading experience and encourage you to explore more of the site.

It also does the following:

  • Enhancing User Navigation: It guides readers to related content, helping them explore more about their interests.
  • Improving SEO: Search engines use internal links to understand the structure of a site, impacting its ranking positively.
  • Increasing Page Views: By guiding readers to other relevant content, internal links can boost the average number of page views per visitor.

Relevance to Content: The Crucial Factor

Being relevant is about more than just choosing a subject that fits within the general theme of your website or blog. It’s about linking to content that directly supports or enriches the specific topic you’re discussing.

Example: If you have an article focused on “The Benefits of Meditation for Stress Reduction,” including internal links to pages about specific meditation techniques or the science behind meditation’s effects on the brain would be highly relevant. In contrast, linking to a general page about “Healthy Living Tips” might feel too broad and less connected to the subject of meditation’s role in stress reduction.

This approach ensures that internal links are carefully curated to align with the precise subject matter, enhancing the reader’s understanding and engagement with the topic.

How to Craft Meaningful Internal Links

Choosing the Right Keywords

When linking within your site, the choice of keywords is essential.

Example: In an article about healthy cooking, internal links to pages like “gluten-free recipes,” “low-fat cooking techniques,” or “vegetarian meal plans” would provide readers with pathways to explore further.

Example: In a blog about pet care, an article on dog grooming could include internal links with keywords such as “best dog shampoos,” “puppy grooming tips,” and “professional groomers in [your city].” These links guide readers to relevant and related information, creating a cohesive experience.

Structuring Links Effectively

The structure and placement of links are just as vital as content relevance.

Example: In a travel blog about Italy, rather than merely listing related links at the end of an article about Rome, you could incorporate them naturally within the text: “While admiring the breathtaking Sistine Chapel, you might also be interested in exploring the nearby [Vatican Gardens]. Later, a short walk takes you to [St. Peter’s Basilica].”

Utilizing Anchor Text Properly

Anchor text is the visible, clickable text in a hyperlink.

Example: In an article about home organization, rather than just saying “click here” for more closet organizing tips, you could use: “Discover more [closet organizing tips] to maximize your space.” This tells readers exactly what to expect when they click the link.

Monitoring and Updating Internal Links

Over time, content changes and evolves, and internal links must be adjusted accordingly. Broken or outdated links can frustrate readers and negatively impact your site’s SEO.

Example: If a product is discontinued in your online store and linked within a blog post, it’s vital to replace that link with a similar or updated product. Failing to do so can lead readers to a dead end, while timely updates enhance user satisfaction and trust in your site. Utilize tools to regularly scan for broken links and ensure that all internal connections are current and relevant.

Using Internal Links to Guide User Behavior

Strategic placement of internal links can nudge users toward desired actions or areas of your website. This requires a careful understanding of user intent and needs.

Example: In a detailed tutorial on gardening, including links to relevant tools or seeds at specific points within the text can help readers take the next logical step. For instance, after explaining a planting technique, linking to the required tools at your store can facilitate an intuitive transition from learning to purchasing. Consider your readers’ journey and add links that enrich and guide that experience.

Common Pitfalls and How to Avoid Them

You can check our overall common internal linking mistakes article. But here are a few based on relevancy that you should avoid:

Avoiding Irrelevant Linking

Irrelevant links can confuse and disrupt the reader’s flow.

Example: If you’re reading an article about healthy meal planning for weight loss, a link to an article about “bulking up with high-calorie meals” might be seen as conflicting or irrelevant. While both topics are related to food and diet, they cater to different goals and audiences. A more appropriate link within the healthy meal planning article might be to content about “portion control techniques” or “low-calorie recipe ideas.”

Minimizing Repetitive Linking

Repetition can lead to a stale user experience.

Example: In a fashion blog, linking to the same article about “summer accessories” in every post about summer outfits becomes redundant. Instead, offer links to various related content like “beachwear trends,” “sunglasses guide,” or “footwear for summer.”

Balancing the Quantity of Internal Links

Too many or too few links can harm user experience.

Example: In a health and fitness article about weight loss, one or two internal links to related topics like “healthy diet plans” or “exercise routines” may be helpful. In contrast, a barrage of 10-15 links in a short article may overwhelm readers.

Overusing Internal Links

Too many internal links in a short piece of content can overwhelm readers. Striking the right balance is key.

Example: If you have a brief 300-word article about a new coffee blend, 10 different links may cause confusion. In this case, focus on 2 or 3 highly relevant links that provide substantial additional information, like the origin of the beans or brewing techniques. Always prioritize quality over quantity, ensuring that each link adds substantial value to the content.

Ignoring User Experience in Link Placement

The placement of internal links should be intuitive and enhance, rather than disrupt, the reading experience.

Example: An article about home decorating tips could suffer if links are scattered haphazardly, interrupting the reader’s flow. Instead, thoughtfully position links at natural points, like at the end of a paragraph discussing a particular decorating style, linking to products or more in-depth articles on that style. Ensure that links are contextually relevant and contribute positively to the reader’s engagement.


Effective internal linking is an art and science, harmonizing content relevance, keyword choice, link structure, and user experience. By avoiding common pitfalls and applying thoughtful strategies, internal linking can become a powerful tool in enhancing reader engagement and satisfaction. As with weaving a rich tapestry, every link should add texture and depth, creating a cohesive and engaging picture that invites readers to explore further.


jay kang

An entrepreneur and SEO expert, is the driving force behind innovative platforms like, and more. Committed to empowering marketers, Jay continues to make a positive impact in the digital marketing space.

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