24 Internal Linking Tips to Win the SEO Game

internal linking

Internal linking plays a crucial role in search engine optimization (SEO) and user experience (UX). By connecting relevant content within your site, you can improve navigation, boost user engagement, and enhance your site’s overall performance.

In this article, we’ll discuss 24 internal linking best practices, highlighting their importance and providing examples to help you understand and apply each tip.

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  1. Keep anchor text relevant to the linked content

Importance: Relevant anchor text provides context for users and search engines, making it easier to understand what the linked content is about.

Example: Instead of using generic anchor text like “click here,” use descriptive text like “learn about our email marketing strategies.”

  1. Connect related content for a more in-depth understanding

Importance: By linking related content, you can help users explore a topic in greater depth, ultimately providing a better experience.

Example: In a blog post about email marketing, link to related articles covering topics like subject lines, open rates, and segmentation.

  1. Improve site navigation and user engagement through internal links

Importance: Internal links can help guide users to relevant information, keeping them engaged with your site longer.

Example: Link to key category pages or related articles within your content to help users easily navigate to other relevant sections.

  1. Vary your anchor text

Importance: Using a variety of anchor text makes your content more engaging and appears more natural to search engines.

Example: Instead of always using “learn more,” try phrases like “discover the benefits” or “explore our guide.”

  1. Don’t overdo internal linking

Importance: Overloading your content with internal links can create a spammy appearance and distract users.

Example: Aim for a natural balance of internal links that genuinely enhance user experience and contribute to the content’s value.

  1. Link to your most valuable content

Importance: Linking to your best content boosts its visibility and authority, leading to higher search engine rankings.

Example: In a blog post, link to a popular case study or a comprehensive guide that provides additional value to your users.

  1. Distribute link equity throughout your site

Importance: Internal links help distribute link equity or “link juice” from high-authority pages to other areas of your site, improving overall SEO.

Example: If you have a high-ranking blog post, link to other relevant, lower-ranking pages to spread the link equity.

  1. Monitor your internal links regularly

Importance: Regularly checking your internal links ensures they remain relevant, functional, and free of errors.

Example: Use tools like Linkilo, Google Search Console, Screaming Frog, or Ahrefs to monitor and analyze your internal links.

  1. Use a mix of deep and shallow links

Importance: Including both deep (to less prominent pages) and shallow (to popular pages) links creates a comprehensive user experience.

Example: In a blog post, link to both high-traffic pages like your homepage and less-visited pages like a niche tutorial.

  1. Make sure your internal links are crawlable and indexable

Importance: Ensuring your internal links are accessible to search engines helps improve your site’s overall SEO performance.

Example: Avoid using “nofollow” attributes for internal links unless absolutely necessary.

  1. Include links in your main content

Importance: Placing internal links within your main content increases their visibility and makes them more likely to be clicked.

Example: Link to related articles, guides, or resources directly within the body of your blog post or article.

  1. Prioritize internal linking for top-performing pages

Importance: Focusing on internal linking for your best pages can further improve their performance and drive more traffic.

Example: Create a content hub around your top-performing blog post and link to related articles, boosting its authority and visibility.

  1. Showcase your best content by linking from high-traffic pages

Importance: Linking to your best content from popular pages increases visibility and drives more traffic.

Example: Feature your top blog posts, case studies, or resources on your homepage or other high-traffic pages.

  1. Ensure your internal links work well on mobile devices

Importance: With the increasing use of mobile devices, it’s essential to create a seamless experience for users on all platforms.

Example: Test your site’s mobile responsiveness, ensuring that internal links are easily clickable and visible on smaller screens.

  1. Remove or update broken internal links

Importance: Broken links create a poor user experience and can negatively impact SEO.

Example: Use a tool like Broken Link Checker to identify and fix broken internal links on your site.

  1. Use an internal linking tool or plugin to automate the process

Importance: Automating internal linking can save time and improve consistency across your site.

Example: Use Internal linking tools like Yoast SEO or Linkilo to suggest and manage internal links within your content.

  1. Reward engaged users with related content links

Importance: Providing additional resources to engaged users can increase their time spent on your site and encourage return visits.

Example: Include a “Related Articles” section at the end of your blog posts or articles to keep users engaged with your content.

  1. Localize internal links for better user experience in different regions

Importance: Tailoring your internal links for different regions ensures your content is relevant and accessible to a global audience.

Example: Use hreflang tags and geo-targeting to serve localized content and internal links based on the user’s location.

  1. Boost new content visibility by linking from existing high-authority pages

Importance: Linking to new content from established pages can improve its ranking and visibility.

Example: Update a popular blog post to include a link to your latest article or resource.

  1. Create content clusters and link them together

Importance: Organizing your content into related clusters can improve topical authority and make your site easier to navigate.

Example: Group related articles into a content hub and link them together to create a comprehensive resource on a specific topic.

  1. Use internal links to guide users through a logical content journey

Importance: Thoughtful internal linking can help users navigate your content in a structured and intuitive manner.

Example: In an article about beginner SEO strategies, link to intermediate and advanced SEO guides to help users progress through your content.

  1. Balance internal links with external links

Importance: A mix of internal and external links can provide a more well-rounded experience and improve your site’s credibility.

Example: In a blog post, link to both your own resources and authoritative external sources for a balanced perspective.

  1. Organize content into categories and use internal links to connect them

Importance: Categorizing your content and linking between categories makes it easier for users to navigate and find relevant information.

Example: Organize your blog posts into categories like “SEO Tips,” “Content Marketing,” and “Social Media” and use internal links to connect related articles within and between these categories.

  1. Update older content with new internal links

Importance: Refreshing older content with new internal links can improve its relevance and value, leading to higher search engine rankings and user engagement.

Example: Update a blog post from two years ago with links to your latest articles or resources on the same topic, providing users with up-to-date information.


Internal linking is a powerful tool for improving your site’s SEO performance and user experience. By implementing these 24 best practices, you can create a well-structured, interconnected website that guides users through a seamless content journey.

Regularly review and update your internal links to ensure they remain relevant and functional, and always prioritize the needs of your users to create a truly valuable browsing experience.

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