You’ve probably heard the term “internal links” floating around in SEO circles. But what are they, and why should you spend time digging into them? Simply put, internal links are the threads that weave together the fabric of your website. They guide visitors from one page to another, helping them discover more of your content.

But here’s the kicker: internal links aren’t just about user experience. They’re a powerful SEO tool. They help search engines understand the structure of your site, the relationships between your pages, and what topics you cover. Strong internal links can boost your rankings, making it easier for people to find you online.

  • SEO Agencies: You’re building SEO strategies for clients, and internal links are a crucial part of the puzzle. You need to analyze existing links, find opportunities for improvement, and track the impact of your work.
  • Website Owners: You want your site to rank well and provide a great user experience. Internal links can help you achieve both goals.
  • Content Creators: You’re writing amazing articles, but they’re not getting the attention they deserve. Internal links can help you promote your best content and keep readers engaged.

No matter who you are, if you’re serious about your online presence, understanding internal links is a must.

Ready to dive in? Let’s explore some effective ways to find internal links on your website.

1. Streamline Your Internal Linking with Linkilo

Linkilo is a powerful WordPress plugin designed to make internal linking a breeze. It’s like having a personal assistant who constantly scans your site for relevant linking opportunities.

How Linkilo Works

  • Data Driven Suggestions: As you write or edit a post, Linkilo suggests relevant internal links based on the content, what’s already been used, what is relevant, etc. This saves you time and ensures you’re making the most of your existing content.
  • Link Automation: You can set up rules to automatically add internal links to certain keywords or phrases. This is a great way to ensure consistency and boost the SEO value of your older posts.
  • Anchor Test Report: Understand just how many times you have used a specific anchor text, so you can make sure not to label yourself to Google as a spammy site.

Why Choose Linkilo?

  • Ease of Use: Linkilo is intuitive and user-friendly, even for beginners.
  • Customization: You have full control over the types of suggestions and automation rules you want to use. Add negative keyword, generate new keywords and add them to your contents library, and so much more
  • Comprehensive Reports: Track your progress and see the impact of your internal linking efforts.
  • For Agencies: Who’ve done all of the keyword research you can upload all of those keywords for each URL and your link suggestions just gotten easier.

If you’re looking for a simple yet effective way to manage your internal links, Linkilo is a great option. Click the following link If you want to review and compare all of the internal linking plugins for WordPress.

2. Optimize for User Experience and SEO with Yoast SEO

While primarily known as an SEO plugin, Yoast SEO also offers features that can enhance your internal linking strategy.

  • Internal Linking Suggestions: As you write or edit content, Yoast SEO will suggest relevant internal links based on the context of your content. This can help you create a more natural and user-friendly linking structure.
  • Cornerstone Content: Yoast SEO allows you to designate certain pages as “cornerstone content,” which are your most important articles or pillar pages. This helps you prioritize internal links to these pages, boosting their authority and visibility.
  • Readability Analysis: Yoast SEO’s readability analysis can help you improve the clarity and structure of your content, making it easier for users to navigate and follow your internal links.

Why Choose Yoast SEO?

  • User-Friendly: Yoast SEO is known for its intuitive interface and easy-to-understand recommendations.
  • Cornerstone Content: This feature helps you prioritize your most important pages and strengthen their internal linking.
  • Comprehensive SEO Tool: Yoast SEO offers a wide range of other SEO features, making it a valuable all-in-one solution for your website.

If you’re looking for a user-friendly way to improve your internal linking and overall SEO, Yoast SEO is a great option.

3. Manual Checkup: A Hands-On Approach

Sometimes, the best way to understand your website’s internal linking is to roll up your sleeves and dive in yourself. A manual checkup involves opening each page of your site and carefully examining the links within.

How to Do a Manual Checkup

  1. Start at the Beginning: Open your homepage and look for any internal links. These might be in your navigation menu, in the body content, or even in your footer.
  2. Follow the Trail: Click on each internal link and see where it leads. Does it take you to a relevant page? Is the anchor text descriptive? Does the page you land on have internal links of its own?
  3. Repeat: Continue this process for every page on your site. It can be time-consuming, but it gives you a deep understanding of your internal link structure.

When to Choose a Manual Checkup

  • Small Websites: If you have a relatively small website (under 50 pages), a manual checkup is manageable and can be quite insightful.
  • Targeted Analysis: If you want to focus on a specific section of your site or a particular type of content, a manual checkup allows you to zero in on those areas.
  • Quality Control: If you’re using other tools to find internal links, a manual checkup can help you verify their accuracy and catch any errors.

While a manual checkup might not be the most efficient method for large websites, it’s a valuable tool for gaining a deeper understanding of your internal linking and identifying opportunities for improvement.

Google Search Console (GSC) is a treasure trove of information about your website, including valuable insights into your internal links.

  1. Navigate to Links: In your GSC dashboard, click on the “Links” section in the left-hand menu.
  2. Explore Internal Links: You’ll see a report that breaks down your internal links. It shows you the number of internal links each page has, along with the pages that are linking to it.
  3. Analyze the Data: Click on individual pages to see a detailed list of the pages that are linking to them. While GSC won’t show you the exact location or anchor text of each link, it gives you a broad overview of your internal link structure.

Why Use Google Search Console?

  • Free and Accessible: GSC is a free tool provided by Google, making it accessible to everyone.
  • Reliable Data: The data in GSC comes directly from Google’s index, so you can trust its accuracy.
  • Big-Picture View: GSC gives you a high-level overview of your internal links, helping you identify patterns and potential areas for improvement.

While GSC might not be the most in-depth tool for internal link analysis, it’s a valuable resource for getting started and understanding the overall structure of your site.

5. Crawl Your Site with an SEO Spider for a Deeper Dive

If you’re looking for a comprehensive view of your internal links, an SEO spider is the tool for the job. These crawlers (like Screaming Frog) meticulously explore your website, uncovering every nook and cranny of your internal link structure.

  1. Choose Your Spider: Screaming Frog is a popular choice, but there are other options available, both free and paid.
  2. Crawl Your Site: Enter your website URL into the spider and let it do its thing. Depending on the size of your site, this could take anywhere from a few minutes to a few hours.
  3. Analyze the Data: Once the crawl is complete, you’ll have access to a wealth of data about your internal links. You can see which pages have the most internal links, which pages are orphaned (not linked to from any other page), and which anchor texts are being used.

Why Use an SEO Spider?

  • Thorough Analysis: SEO spiders provide the most comprehensive analysis of your internal links, uncovering issues that other methods might miss.
  • Data Export: You can export the data into a spreadsheet for further analysis or to share with your team.
  • Advanced Features: Many SEO spiders offer additional features like broken link checking, redirect analysis, and more.

While SEO spiders can be a bit more complex to use than other methods, the level of detail they provide is invaluable for serious SEO work.

If you’re serious about SEO and have access to Ahrefs, their internal link analysis tools can be a game-changer. Ahrefs doesn’t just find internal links; it helps you prioritize them based on keyword rankings, search traffic, and more.

  1. Site Audit: Start by running a site audit in Ahrefs. This will crawl your website and gather data on your internal links.
  2. Link Opportunities Report: Navigate to the “Link Opportunities” report within the site audit. This report will suggest internal link opportunities based on keywords your pages are already ranking for.
  3. Advanced Filters: You can use filters to narrow down the results and focus on specific pages or keywords. For example, you could filter by “Page Rating” to prioritize links from high-authority pages.
  4. Data-Driven Decisions: Ahrefs provides valuable data points like keyword difficulty, traffic potential, and more, helping you make informed decisions about which internal links to prioritize.

Want to Learn More?

We’ve written a comprehensive guide on how to use Ahrefs for internal linking. It covers everything from setting up the tool to interpreting the data and making strategic decisions.

Why Choose Ahrefs?

  • Data-Driven: Ahrefs uses its vast database of SEO data to provide actionable insights and prioritize internal link opportunities.
  • Advanced Features: Ahrefs offers a range of filters and sorting options to help you fine-tune your analysis.
  • Comprehensive SEO Platform: Ahrefs is more than just an internal linking tool. It’s a full-fledged SEO platform that can help you with keyword research, competitor analysis, and much more.

If you’re looking for a powerful tool to take your internal linking to the next level, Ahrefs is worth considering.

7. Enhance Your Internal Linking Strategy with Semrush’s Site Audit

Semrush’s Site Audit tool is a powerful ally in your quest for optimal internal linking. It not only identifies issues but also provides actionable recommendations to improve your site’s structure and boost your SEO performance.

  1. Site Audit: Start by setting up a Site Audit in Semrush. It will crawl your website and analyze your internal linking structure.
  2. Thematic Reports: Navigate to the “Internal Linking” section under Thematic Reports. This report provides a comprehensive overview of your internal linking, including:
    • Internal Link Distribution: See how your internal links are distributed across your site.
    • Orphaned Pages: Identify pages that are not linked to from any other page.
    • Broken Internal Links: Find and fix broken internal links that could be harming your user experience and SEO.
    • Internal Link Optimization: Get recommendations on how to improve your internal linking structure, such as adding more links to important pages or fixing redirect chains.
  3. Link Value: Semrush also offers a “Link Value” metric, which estimates the SEO value of each internal link. This can help you prioritize your linking efforts and focus on the most impactful opportunities.

Why Choose Semrush?

  • Comprehensive Audit: Semrush’s Site Audit provides a deep dive into your internal linking, uncovering issues that other tools might miss.
  • Actionable Recommendations: Semrush not only identifies problems but also provides clear guidance on how to fix them.
  • Link Value Metric: This unique metric helps you prioritize your linking efforts for maximum impact.
  • All-in-One SEO Platform: Semrush offers a wide range of other SEO tools, making it a convenient choice for all your optimization needs.

When you use Semrush’s Site Audit tool, you can gain valuable insights into your internal linking structure and take actionable steps to improve it. This can lead to better user experience, increased engagement, and improved search engine rankings.

8. Optimize Internal Linking with SurferSEO’s Content-Driven Approach

SurferSEO is known for its content optimization capabilities, but did you know it also offers powerful internal linking insights? It takes a unique approach by focusing on the semantic relationships between your content, helping you create a well-structured, interconnected website.

  1. Content Audit: Start by running a content audit in SurferSEO. This will analyze your existing content and identify pages that could benefit from additional internal links.
  2. Internal Link Suggestions: SurferSEO will provide suggestions for relevant internal links based on the content of each page. This helps you create a more natural and intuitive linking structure that guides users through your site.
  3. Topic Clusters: SurferSEO can help you identify topic clusters, groups of related pages that should be linked together to form a cohesive content structure. This can significantly boost your site’s topical authority and improve your rankings for relevant keywords.
  4. Content Editor: When you’re writing new content, SurferSEO’s Content Editor can suggest relevant internal links as you type, making it easy to optimize your linking in real-time.

Why Choose SurferSEO?

  • Content-Driven Approach: SurferSEO focuses on the meaning and context of your content, ensuring that your internal links are truly relevant and helpful to users.
  • Topic Cluster Focus: SurferSEO’s emphasis on topic clusters can help you create a more organized and authoritative website structure.
  • Real-Time Suggestions: The Content Editor makes it easy to add internal links as you write, streamlining your workflow.

SurferSEO is a great option for content creators and website owners who want to create a well-structured, semantically linked website that both users and search engines will love.

How to Choose the Right Tool for You

With so many options available, how do you choose the best tool for finding internal links? Consider these factors:

  • Website Size: For smaller websites, manual checkups or simpler plugins like Linkilo or Yoast SEO might be sufficient. For larger sites, SEO spiders or comprehensive suites like Ahrefs or Semrush might be more suitable.
  • Technical Expertise: Some tools require more technical knowledge than others. If you’re not comfortable with SEO concepts or data analysis, opt for user-friendly plugins like Linkilo or Yoast SEO.
  • Budget: SEO tool suites can be expensive. If you’re on a tight budget, explore free options like Google Search Console or Screaming Frog’s free version.
  • Specific Needs: Consider your specific goals. If you’re focused on content optimization, SurferSEO might be a good fit. If you need in-depth analysis and data-driven insights, Ahrefs or Semrush might be better choices.

Best Practices for Internal Linking

Regardless of the tools you use, keep these best practices in mind for effective internal linking:

  • Relevance: Ensure that internal links are relevant to the content of both the source and target pages.
  • Anchor Text: Use descriptive anchor text that accurately reflects the content of the linked page.
  • Natural Flow: Integrate internal links naturally into your content, rather than forcing them in.
  • Variety: Use a variety of anchor texts and link to a diverse range of pages on your site.
  • User Experience: Prioritize the user experience by ensuring that internal links are helpful and lead to relevant content.

Click the following link for more internal linking tips and tricks and best practices.


We’ve explored a wide array of tools and techniques for finding and optimizing internal links. From user-friendly plugins like Linkilo and Yoast SEO to comprehensive SEO suites like Ahrefs and Semrush, there’s a solution for every need and budget.

Remember, internal linking isn’t just a technical SEO task; it’s a strategic way to enhance user experience, guide visitors through your content, and boost your website’s authority. By investing time and effort into your internal linking strategy, you’re investing in the long-term success of your website.

So, what are you waiting for? Choose the tools that resonate with you and start weaving a web of internal links that will elevate your website to new heights!

Bonus Tip: Don’t forget to regularly audit your internal links to ensure they’re still relevant and working correctly. As your website grows and evolves, so should your internal linking strategy.

Now, it’s your turn to take action! Start exploring these tools and techniques and see how they can transform your website’s internal linking.