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Tools

Click Analytics

Linkilo tracks clicks on the links inside your post content. See which links your readers actually click — and which they ignore.

What this is

Lightweight click tracking specifically for the links INSIDE your articles. Different from Google Analytics (which tracks page views).

Useful for:

  • Finding your best-performing internal links and reusing the pattern
  • Spotting external links readers click a lot (consider making them affiliate links if relevant)
  • Understanding which posts drive the most internal traffic
  • Removing dead-weight links nobody clicks

Turn it on

  1. Go to Linkilo → Manage → Settings.
  2. In the Settings sidebar, click Click Analytics (under the Tools group).

Two cards.

Card 1: What to track

  • Record link clicks — master toggle. When OFF, no click data is collected and the Click Analytics report disappears from the menu.
  • Which clicks to count — checkboxes: Clicks to your own pages (internal links) and Clicks that leave your site (external links).
  • Remember who clicked (logged-in users only) — toggle. Saves the WordPress user ID with each click made by a signed-in reader. Leave OFF for maximum privacy.

Privacy note: IP addresses are always blurred before being stored — Linkilo only sees the rough network the click came from, not the exact visitor. This can't be changed. Clicks by site admins are never recorded.

Card 2: How click data is stored

  • Keep click history for — Never delete / 7 days / 30 days / 90 days / 180 days (recommended) / 1 year. New Linkilo 3.0 installs default to 180 days; if you had chosen Never delete before upgrading, that choice is kept. Older clicks are removed in small batches.
  • Refresh dashboard every — 30 minutes / 1 hour (recommended) / 2 hours / 6 hours.

Click Save Settings.

View the dashboard

Go to Linkilo → Diagnose → Click Analytics.

Pick a date range at the top — Last 7 Days, Last 30 Days, Last 90 Days, or a custom start and end date, then Apply. Ranges include the whole end day, so "today" is never dropped.

You'll see:

  • Summary cards: Total Clicks, Unique Links, Avg Clicks/Link and Last Updated
  • Click Trends — daily clicks across the selected range
  • Internal vs External Links Clicked
  • Link Click Distribution by Position — where in the content the clicked links sit
  • Click Performance by Time of Day — hourly chart with Peak Hour (hours are shown in UTC)
  • Top Performing Links — destination, anchor text, link type, position and clicks
  • All Content Performance – Detailed View — every page that recorded clicks; expand a page to see each clicked link, its anchor text and its clicks
  • Link Optimization Opportunities — links in your content that got two or fewer clicks in the last 30 days, with an Optimize shortcut to the editor
  • Content Performance Matrix — pages grouped by link structure and engagement (Optimal Performance, Needs Content Optimization, Needs More Links, Needs Immediate Attention)

Tables show 100 rows per page.

What gets tracked

Linkilo tracks clicks on:

  • <a href> links inside post content
  • Linkilo-managed automatic links
  • Links inserted by the Related Posts widget

Linkilo does NOT track clicks on:

  • Theme navigation links (header menu, footer)
  • Sidebar widget links
  • Comment links

Privacy and GDPR

Linkilo's click tracking doesn't store personally identifiable information by default:

  • No exact IPs (always blurred to network level)
  • No cookies
  • No user agent fingerprinting

The optional "Remember who clicked" feature stores WordPress user IDs for signed-in users. That's it — no external profiling, no cross-site tracking.

If you're in the EU or under similar privacy rules, you may want to mention click tracking in your privacy policy. Talk to a lawyer if you're unsure.

Common Questions

Will tracking slow down my site?

Barely. The tracking script is small and fires asynchronously when a click happens. No noticeable impact on page load or visitor experience.

Does it work with caching plugins?

Yes. Click events are sent via JavaScript fetch — bypasses page caching entirely.

Does this conflict with Google Analytics?

No. GA tracks page views. Linkilo tracks which LINKS get clicked within a page. Many sites use both — they answer different questions.

How long should I keep click history?

Most sites: the 180-day default is plenty. Long enough to see trends, short enough not to bloat your database.

For quick decisions about which links to remove, 30 or 90 days is often enough. For trend analysis over time, go 1 year.

Why are some clicks missing from the dashboard?

Possible causes:

  • Caching plugin stripping the tracking script. Check your live blog post's HTML source — search for linkilo_url_click_tracker. If it's there, the script is loading.
  • Dashboard refresh delay. The dashboard is refreshed on the interval you set in Refresh dashboard every; the Last Updated card shows when.
  • Admin clicks are never recorded.

Last reviewed for Linkilo 3.0.0 (October 2026).

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