Glossary

Plain-English definitions for every term Linkilo uses. If you've read something in the guide and thought "wait, what does that mean?", check here.

A

Anchor / Anchor text The visible words of a link — what readers see and click. In <a href="example.com">my favorite cigar</a>, the anchor text is "my favorite cigar."

API key A long string (looks like sk-abc123...) that lets Linkilo talk to OpenAI on your behalf. Treat it like a password.

Autopilot The "always on" mode of the AI suggestion engine. Continuously processes your site in small chunks in the background.

Auto-Apply A step beyond Autopilot. When the AI is very confident, Linkilo adds the link automatically without asking. You can always roll back.

B

Background task A piece of work WordPress runs without you watching — like the weekly link scan or broken-link checker. Relies on WP-Cron.

Broken link A link on your site that goes to a URL that doesn't work anymore. Could be 404, 500, or a domain that no longer exists.

C

Cannibalization When multiple pages on your site target the same keyword or get the same internal links, they compete for the same Google attention. Usually bad.

Canonical owner The "official" post for a given keyword. Multiple posts compete; one wins. Linkilo picks based on word count, rankings, and pillar score.

Cluster (Topic Cluster) A group of related posts. One pillar post, several supporting posts. Helps Google see you as an expert on the topic.

Cluster Visualization A network diagram showing your topic clusters — circles for posts, lines for links. The Content Coverage Treemap is the main view.

Confidence threshold The minimum score a suggestion needs before Linkilo shows it. Lower threshold = more suggestions (some weaker). Higher = fewer suggestions (only the best).

Cornerstone content Yoast SEO's tag for "this is one of my most important articles." Linkilo can prefer cornerstone posts as link targets.

Cron / WP-Cron WordPress's system for running scheduled tasks. Used by Linkilo for background scans, broken-link checks, etc. Can be unreliable on managed hosts.

Crawl Log Linkilo's Server Log Analyzer feature. Reads your server's access logs to show which crawlers visit your site.

Custom Stop Words Words you tell Linkilo never to use as anchor text. Like "click here" or "stuff."

D

Dashboard The home page of Linkilo in your admin. Shows AI processing stats, recent activity, overall site health.

Debug mode A switch you turn on temporarily when something's wrong so Linkilo writes detailed diagnostic info to a log file.

E

Editor Related Posts A panel in your post-edit screen showing related posts so you can manually link them. Different from the front-end Related Posts widget.

Embedding A mathematical representation of what a post is "about" that the AI uses to compare posts. You don't need to know how it works.

External link A link from your site to another website (not yours).

F

Focus keyword The main keyword a post tries to rank for. Yoast, Rank Math, and AIOSEO all let you set this per-post. Linkilo extracts it automatically if no SEO plugin is active.

FAQPage schema JSON-LD structured data that tells Google "this page has FAQ content." Linkilo emits this automatically for articles with a "Common Questions" section.

G

Generic anchor Anchor text like "click here," "read more," "this article." Not helpful for SEO. Linkilo flags these.

Googlebot Google's web crawler. Crawl Log shows you exactly what it does.

GSC (Google Search Console) Google's free tool for site owners. Shows you which queries bring visitors, indexing status, crawl issues. Linkilo can connect to it for smarter suggestions.

H

Hover preview / Link Preview A small card that appears when a reader hovers over a link, showing a preview of the destination.

I

Index / Indexed When Google has visited a page and added it to search results. Pages can be "submitted but not indexed," "indexed," or "blocked from indexing."

Internal link A link from one page on your site to another page on your site.

J

JS-driven processing A way Linkilo runs scans. Uses your browser to send one post at a time for processing. Much more reliable than WP-Cron alone on managed hosts.

L

Legacy engine The classic keyword-matching link finder. Doesn't need OpenAI. Less smart than the AI engine but still useful, especially as a backup.

License key The string from your purchase email. Activate Linkilo with it via Settings → Licensing.

M

Metabox A panel on the post-edit screen. Linkilo has two: "AI Link Suggestions" and "Linkilo Profile."

Money page (coming soon) A post that drives revenue (affiliate commission, conversions). Money pages will be prioritized as link TARGETS in future versions.

Multi-site linking / Cross-site linking Feature for owners of multiple WordPress sites. Linkilo connects them so they can suggest links across each other.

N

Nofollow A rel tag on a link that tells Google "don't pass my ranking to this destination." Used for affiliate links, paid links, untrusted sources.

noopener A rel tag for security. Prevents the destination from grabbing control of your browser tab. Good for links that open in new tabs.

noreferrer A rel tag that hides the page you came from when a user clicks a link.

O

OpenAI The company that makes the AI models Linkilo uses. You need an OpenAI account and API key.

Orphan page / Orphan post A page on your site that no other page links to internally. Search engines barely visit them.

Over-optimized anchor Same exact-match anchor text used too many times for the same target. Looks unnatural to Google. Linkilo flags these.

P

Pillar post / Pillar page The most comprehensive post in a topic cluster — the "guide" or "hub" article.

Post type WordPress's term for the kind of content. "post" (blog), "page" (static), "attachment" (media), plus custom types from plugins.

Profile (Linkilo profile) Linkilo's per-post tag for what kind of post it is. Format (review/listicle/how-to), Role, Topic. Used for smarter suggestions.

R

Regenerate Clusters A button on the Topic Clusters page that re-runs keyword-based clustering. Free, no OpenAI needed.

Regenerate with AI Themes A button on the Topic Clusters page that asks OpenAI to group posts into editorial themes. Smarter results.

Redirection Setting up a "go here instead" rule when a URL changes. Prevents broken links and preserves SEO.

Rejection ledger Linkilo's memory of which source→target pairs you've rejected. Filters out future similar suggestions.

rel attribute Metadata on a link telling search engines about the relationship. Includes nofollow, sponsored, ugc, noopener, noreferrer.

S

Scan The act of Linkilo analyzing your posts to find link opportunities.

SEO Search Engine Optimization — making your site more visible in Google's search results.

Sponsored A rel tag for paid links. Required by Google for affiliate / sponsored content.

Stop word A common word filtered out before scoring. "The," "and," "or" are stop words.

Subtype dimension A way the AI checks if anchor text and target post are compatible. Has axes like "tech_type" (analog vs smart), "power," "tier," etc.

Suggestion engine The part of Linkilo that finds and ranks link opportunities. Two modes — AI (OpenAI) and Legacy (keyword matching).

T

Target post The post a suggested link would point TO. Compare to "source post" (the post the link goes IN).

Threshold A confidence cutoff. Suggestions below it aren't shown.

TOFU / MOFU / BOFU Top / Middle / Bottom of Funnel. Where each post fits in a buyer journey. TOFU = informational, MOFU = comparison, BOFU = purchase-intent.

Topic cluster See "Cluster."

U

UGC (User-Generated Content) A rel tag for links from users (comments, forum posts). Tells Google "the site owner didn't add this."

URL Records Linkilo's master inventory of every internal link — source, target, anchor, when added.

V

Verifier (Semantic Verifier) A final-pass AI check before a link is added. Asks the AI "does this link actually make sense in context?" The answer gates auto-apply.

W

Weekly sweep A scheduled scan that processes every eligible post once a week.

WP-Cron WordPress's scheduled-task system. Used by Linkilo for background work.

Y

Yoast SEO A popular WordPress SEO plugin. Linkilo integrates with it for focus keywords and cornerstone content.

Common Support Terms

• 404 — page not found
• 500 / 5xx — server error
• 301 — permanent redirect (good for SEO)
• 302 — temporary redirect
• AJAX — how Linkilo's UI updates without a full page reload
• JSON — the data format Linkilo uses to send results to your browser