How to Add Nofollow to an Individual Link

Two ways to do this

Option 1 — Single link from Link Analysis (recommended)

1. WordPress → Linkilo → Link Analysis
2. Find the link you want to mark nofollow
3. Check the nofollow box for that link
4. Click Save changes

Linkilo updates the link in the actual post content. Reload the page and inspect the link — it now has rel="nofollow".

Option 2 — All external links at once

1. WordPress → Linkilo → Settings → External Links
2. Toggle Add nofollow to all external links on
3. Save

Use with care. Nofollowing every external link site-wide tells Google you don't vouch for any of your outbound sources. That can hurt the perceived authority of your content. A diversified mix of follow + nofollow + sponsored is usually best.

When to use nofollow

• Paid links / sponsored content — required by Google. Use rel="sponsored" (Linkilo supports this too) where applicable.
• User-generated content — comments, forum posts, profile links. Use rel="ugc".
• Untrusted sources — links you reference but don't want to vouch for.
• Affiliate links — many SEO pros nofollow these by default; Google's official guidance is to use rel="sponsored".

When NOT to use nofollow

• Internal links — nofollowing internal links wastes link equity within your own site. See How to fix internal nofollow links.
• High-trust external sources — citing a reputable study or institution is a positive signal; nofollowing it dilutes that.
• As a blanket rule on every outbound link — Google sees this as overcautious and it can backfire.

Verifying the change

After saving, view the page on the front-end, right-click the link, and inspect it. You should see rel="nofollow" (or rel="sponsored ugc nofollow" depending on what you applied).