Connecting Google Analytics 4 lets Linkilo see which pages your visitors actually engage with and convert on — and feed that into the Link Priorities report, so link-building effort goes to pages that are worth it. The connection is read-only: Linkilo pulls aggregate page metrics and never changes anything in your Analytics account.
Where it lives
Linkilo → Manage → Settings → Google Analytics (GA4) — its own entry in the Integrations group of the Settings sidebar, next to Google Search Console.
At the top of the pane three status pills show where you are: Google connection (Not connected / Connected / Analytics not ticked), GA4 enabled (On / Off) and Property.
Setup steps
Search Console and Analytics share one Google sign-in. You connect once and tick what Linkilo may read.
- Connect Google. Click Connect Google Search Console & Analytics. The same button appears on the Google Search Console tab, so it doesn't matter where you start. On Google's permission screen tick Analytics (and Search Console if you want that too), then approve. Linkilo only asks for read-only access, and there is no client ID, secret or code to paste.
- GA4 switches itself on. When Analytics is ticked, the Enable GA4 engagement toggle turns on automatically. Switch it off any time to stop using GA4 data.
- 1. Choose your GA4 property. Linkilo loads the properties your Google account can read as soon as Analytics is granted. If the list is empty, click Load my properties. Pick the property that matches this website and click Save property.
- 2. Sync engagement. Click Sync engagement now. Linkilo pulls per-page engagement (engagement rate, engaged sessions, average engagement time, pageviews, conversions) for the last 30 days and stores it in your own WordPress database. The time of the last sync is shown beside the button.
After the first sync, Linkilo refreshes engagement automatically in its daily background maintenance — you don't need to press the button again.
Below the steps, Top pages by engagement previews the synced data: page path, engagement rate, engaged sessions, average time, pageviews and conversions.
Already connected Search Console without Analytics?
The GA4 pane shows Add Google Analytics to your Google connection and explains that Analytics was not ticked on the Google permission screen. Click Connect Google Search Console & Analytics again and tick Analytics this time. Your Search Console property stays selected.
What the data is used for
- Link Priorities — pages your audience values but that receive few internal links rise to the top; pages with real conversions get prioritized hardest.
- Engagement evidence in reports, so you can judge a page's value at a glance.
Only aggregate, per-page numbers are stored — no visitor-level, demographic or personally identifiable data is requested or read, and nothing is sent to Linkilo's servers.
Troubleshooting
"Google connection" says Analytics not ticked
You signed in but didn't tick Analytics on Google's screen. Click Connect Google Search Console & Analytics again and tick it.
No properties listed
The Google account you connected must have at least Viewer access to the GA4 property. Reconnect with the right account, or grant access in GA4 Admin, then click Load my properties again.
Engagement shows zeros or "No engagement data yet"
Click Sync engagement now first. New GA4 properties also need a day or two of traffic before Google returns numbers. Confirm the property you picked is the one receiving this site's traffic.
How do I disconnect?
Switch Enable GA4 engagement off to stop using GA4 data, or click Deactivate on the Google Search Console tab to remove the whole Google connection.
Last reviewed for Linkilo 3.0.0 (October 2026).