Why Doesn’t My Summary Report Show Real-Time Data?

The short answer — caching

The Summary report is designed to show real-time link metrics, but there's a layer between Linkilo and what you see in the browser: caching.

Cache can come from any of these sources:

• Your hosting provider's server-side cache
• Your CDN (Cloudflare, BunnyCDN, KeyCDN, etc.)
• Your WordPress caching plugin (WP Rocket, W3 Total Cache, LiteSpeed Cache, etc.)
• Your browser's local cache

Each layer can briefly serve stale data before it refreshes.

How to see fresh data

1. Clear cache and cookies

The single most reliable fix. Clear the cache in:

• Your caching plugin's dashboard ("Clear all cache")
• Your CDN (Cloudflare dashboard → Caching → Purge Everything)
• Your hosting panel if your host has server-level cache
• Your browser (DevTools → Application → Storage → Clear site data)

See How to clear your cache in WordPress for our detailed walkthrough.

2. Use incognito mode

If clearing cache is overkill or you want a quick test, opening your site in an incognito window bypasses your browser cache entirely. If the data looks current in incognito but stale in your regular window, browser cache was the culprit.

Why caching exists

Cache exists to make your site load fast. Without it, every page would have to be rebuilt from scratch on every request. The trade-off is brief windows of stale data — usually seconds to minutes — between the underlying data updating and the cache catching up.

For dashboard data that you want to verify is current, the clear-cache-or-incognito routine is the standard fix.

When to dig deeper

If the data is still stale after clearing every cache layer and trying incognito, the issue isn't cache. Open a support ticket with:

• A screenshot of the stale data
• The expected vs actual numbers
• The URL of the page where the stale data appears
• Your hosting provider name

We'll investigate.