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Reports

Link Priorities: Where to Add Internal Links Next

Link Priorities answers the question every other report only hints at: "Where should I add internal links next?" One ranked list, one plain-English recommendation per page, and a clear split between what Linkilo handles and what you decide.

Where it lives

Linkilo → Linking → Link Priorities (first item in the Linking group).

How the ranking works

Every page gets a priority score from two ingredients:

  • Demand — how much your audience values the page. Search Console clicks and impressions, plus (if connected) GA4 engaged sessions and conversions.
  • Authority — how much internal linking the page already receives. Linkilo computes a "link equity" percentile (0–100) across your whole site from the actual internal link graph.

Priority is highest for pages with high demand and low authority — pages people want that your own site barely points to. Pages with real conversions get boosted hardest: a revenue page starved of internal links is your single best opportunity. A well-linked page with no engagement sinks to the bottom — it already has what it needs.

What you'll see

  • A Start here card naming the one page Linkilo would work on first, why it was picked, and buttons to act on it or Recompute after fixes. If nothing is ready yet, the card says No priority move is ready yet and tells you what's missing.
  • An action plan: the first few moves as cards, each showing what Linkilo handles and what You decide.
  • Three queue cards: Ready for Linkilo (measured-demand pages where the next move is to open Suggestions and add support links), Rescue targets (pages with zero or very light inbound support) and Needs demand data (structural opportunities that Search Console or GA4 would sharpen).
  • The table, with the columns Page, Why First, Evidence and Next Move.

Reading the table

  • Why First — the priority score as a bar and number (0–100; red is urgent, amber worthwhile, blue minor) plus a confidence chip. high confidence means the score is backed by measured demand for that page; structural means it's based only on the link graph.
  • Evidence — the raw numbers behind the score: inbound links, equity percentile, GSC clicks and impressions, GA4 engaged sessions and conversions. Only what Linkilo actually has is shown.
  • Next Move — the job type, the verdict in plain English, the suggested step, what Linkilo handles versus what you decide, and the action button.

Row actions

The main button changes with the job:

  • Build support links — for revenue-page support and authority boosts.
  • Find source pages — for orphan or structural rescue.
  • Check link options — when demand data is missing or the page needs manual confirmation first.

All three open Linkilo's incoming-link suggestions for that page, where you approve individual links before any content changes. Link Priorities never creates links by itself. Edit and View links sit beside the button.

Before you connect GSC / GA4

Without any demand data the report still works — it falls back to a structural ranking (most under-linked pages first), labels every row structural, and shows a banner with an Open Integrations link. Connect Search Console and GA4 to upgrade it from "these pages lack links" to "these pages lack links and deserve them." See Google Search Console and How to set up GA4.

Recompute

The report is cached for speed and refreshes in daily background maintenance. After a scan, a big linking session or a GA4 sync, click Recompute at the top to rebuild it from the latest link, Search Console and Analytics data.

The table is empty

Link Priorities reads Linkilo's links table. If that table is empty — for example right after upgrading from 2.9 — the report says Nothing to prioritize yet. Go to Linkilo → Summary, click Perform Scan once, then come back and click Recompute.

Last reviewed for Linkilo 3.0.0 (October 2026).

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