Glossary
What Does “Average Position” Mean in Google Search Console?
If you’ve spent any time at all in Google Search Console (GSC), you’ve probably come across the “Average Position” metric. It sounds simple enough, right? It’s…
The Linkilo blog
Jay - Linkilo
Jay's the brains behind cool tools like Linkilo, helping marketers rock their SEO game. He's all about data-driven strategies and using AI to boost results. He's been at this for a decade and loves figuring out what works (and what doesn't) to get more leads without paying a fortune. Linkedin
For Agencies
The Data-Driven Marketing Agency’s Playbook for Guaranteed Client Wins
Your agency is juggling multiple clients, each with unique goals and challenges. You have access to mountains of data, but it feels more like a maze…
SEO
SEO ROI Projection: A Practical Guide to Forecasting Your Return on Investment
SEO is often hailed as a marketing powerhouse, promising increased visibility, traffic, and ultimately, more customers. But when it comes to demonstrating a tangible return on…
SEO
What is Website Retention Rate, Anyway? (And Why Should You Care?)
You’ve probably heard the term “website retention rate” floating around in digital marketing circles. Maybe you even nodded along like you knew exactly what it meant.…
SEO
How to Fix Duplicate, Google Chose Different Canonical Than User
What does it mean when you see “Duplicate, Google Chose Different Canonical Than User”? If you’re seeing this message in Google Search Console, don’t panic. It…
SEO
How to Name Images for SEO
When was the last time you thought about the names of the images you upload to your website? Probably never. Most of us are guilty of…
Glossary
Why Should You Care About Crawlable Links? (And What Are They, Anyway?)
If you’ve got a website, you want people to find it. That’s where search engines like Google come in. Think of them as the librarians of…
SEO
How to Find “Noindexed” Links on Your Website
You’ve spent countless hours building your website, crafting content, and tirelessly promoting it. But are those shiny new links you’ve added actually doing their job? Or…
For Agencies
Stop Chasing Every Client and Pick a Niche to Grow Your Agency
The term “niche” is tossed around so often in the business world, it’s practically lost all meaning. But here’s the thing – niching down isn’t just…
Internal link
Should You Change How Links Look on Your Website?
It’s easy to slap the same blue underline on every link and call it a day. And hey, it might be fine… if you’re running a…
SEO
Should You Care About Priority Tags in Your Sitemap? A Straightforward Guide
Let’s be real, SEO can feel like a never-ending maze. One minute you’re confidently tweaking meta tags, the next you’re staring blankly at your sitemap.xml, wondering…
SEO
SEO Tracking for Measurable Progress that Drives Business Growth
The acronym “SEO” itself is enough to make some people’s eyes glaze over. But guess what? It doesn’t have to be this intimidating buzzword that only…
SEO
Google Leak Reveals Secrets of Anchor Text Spam Detection: What It Means for Your SEO
In May 2024, roughly 2,500 pages of Google’s internal search API documentation leaked online. Most of the SEO commentary focused on PageRank and site authority signals.…
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