SEO
Tags or Categories in WordPress: Which One Should You Use? (And When)
If you’re using WordPress for your website or blog, you’ve probably stumbled across these two little boxes labeled “tags” and “categories” when creating a new post.…
The Linkilo blog
Glossary
SEO
The Essential Guide to Breadcrumbs for Enhanced User Experience and SEO
Imagine exploring a dense forest with no sense of direction—daunting, isn’t it? Just like Hansel and Gretel, who left a trail of breadcrumbs to find their…
SEO
The Impact of Click Depth on SEO Ranking Factors & Page Depth Best Practices
Published amazing content that never gets the attention it deserves? Noticed certain pages on your site rarely receive organic traffic, despite containing valuable information? The culprit…
SEO
What Is The Difference KPI Vs. Metrics? When Should You Use Them?
“What gets measured gets managed.” You’ve probably heard this quote countless times as a marketing agency professional. And it’s true – with so much data at…
Content Marketing
How To Break Down SEO Content Silos And Enhance Your Content Strategy
Content silos refer to the categorization or grouping of information based on specific subjects or themes. Think of it like a storage system, where each type…
Content Marketing
What Are Dead-End Pages? Examples & How to Avoid it
Are you a web designer or content creator who is looking to improve the user experience on your website? Do you have pages that are not…
SEO
What Is rel=”noopener” in Your Links?
Wondered what rel=”noopener” in WordPress means? WordPress automatically adds the rel=”noopener” tag to links that open in new tabs. In this post, we’ll explore what rel=”noopener”…
Content Marketing
What is User Intent? Why Is It Important For SEO?
User intent is a term that is becoming increasingly important in the digital world, as it is a key factor in understanding customer behavior and optimizing…
SEO
What is Crosslinking in SEO?
Cross-linking is one of the more misunderstood parts of SEO. Done right, it builds authority and passes equity between pages. Done wrong — especially across sites…
SEO
What Are Canonical URLs & How to Avoid Mistakes
The rel=canonical tag plays a crucial role in SEO, yet many website owners overlook its importance. This powerful tool helps search engines identify the correct page…
SEO
What Are Outgoing Links, Outbound Links, External Links?
Are you looking to build your website’s authority? Are you wondering what outgoing links/outbound links are? If so, then this blog post is for you. In…
SEO
Robots.txt: Why You Need To Care & How To Set It Up Properly
Robots.txt is a file website owners use to communicate with search engine crawlers and tell them which parts of their site they should and shouldn’t index.…
SEO
Subdirectories vs. Subdomains: How To Choose
Subdomains and subdirectories (another term for folders) remain the subject of heated discussion. So, let’s cut to the chase and answer the first thing you came…
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